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Website Analytics 60% of the Time it Works Every Time
Anna Lewis @Koozai_Anna
2
Pantene Pro V claims that their shampoo and conditioner will give you 60% more volume
Dear Client,
In January you had 2,375 visits and I built 34 links.
Love from, Your SEO Monkey
Dear Client,Here are some keywords with numbers:
Love from,
Your SEO Monkey
Dear Client,
Here are some numbers for keywords, showing how well they have improved compared to last month:
Love from, Your SEO Sheep
Dear Client,
I have created a custom report to highlight which keywords and landing pages have the most visits and how many of these visits are unique, bounce or exit:
Love from, Your Amazing SEO
Dear Client,
Here is the second part of a custom report to highlight which keywords and landing pages have the most conversions and best conversion rates:
Love from, Your Amazing SEO
Dear Client,
Here is your custom report, comparing December to January, showing the areas where improvements have been made and highlighting where we need to focus:
Love from, Your Awesome SEO
Custom Reports+
Custom Dashboards=
Custom Analysis
Download this custom report: http://kooz.ai/organicga
Keyword statistics + ranks = Full picture
1. Create Excel document and add list of keywords2. Export Analytics data CSV and copy to another sheet in document
3. Export ranks to CSV and copy to another sheet in document4. In sheet use Vlookup to find rank:
=IF(ISNA(VLOOKUP(A3,'Traffic - Dec11'!$A$8:$F$407,2,FALSE)),0,VLOOKUP(A3,'Traffic - Dec11'!$A$8:$F$407,2,FALSE))
=if(result is #NA(look for(keyword, traffic data table, second column, exact match)),result to show if it’s #NA,When not NA look for(keyword, traffic data table, second column, exact match))
=VLOOKUP(A3,'Rank - Dec11'!$B$2:$C$31,2,FALSE)=look for(keyword, rankings table, second column, exact match)
5. Use Vlookup, If and IsNA to find traffic and replace no data with 0
Don't be a Tool
starring APIs
• Save time
• Increase accuracy
• Remove errors
• Get unsampled data
• Customise reporting
Why Use an API?
How we saved
15+ hours a month!
+ + Macro
=
Previously:
60 clients x 15 minutes of human input =
15 hours per month
Now:
(Template + 60 client details) x Macro
= 60 data reports
created in 1.5 hours per month with 1 minute of human input per month
Excellent Analytics
SEO Tools for Excel
SEO Tools for Excel
Google Analytics, $79 a yearGoogle Analytics, Facebook, Twitter, LinkedIn and YouTube, $199 a year
Next Analytics
GA Data Grabber by Mikael Thuneberg
Automate Analytics
SEOGadget’s AdWords API Excel Plugin
(not provided)
starring no data at all
Keyword - Exactly Matches - (not provided)
Advanced Segment
Dan Barker on how to steal data back: http://kooz.ai/ganotprovided
Landing Pages
• starring Multi Channel Funnels
Multi Touch Attribution
My explanation of first and last click attribution:http://kooz.ai/gaattribution
Standard Attribution in Google Analytics
30 DAY Journey toconversion
Multi Channel Funnels
Overview
Top Conversion Paths
Top Conversion Paths – Brand Intent
Assisted Conversions – Brand Intent
Assisted Conversions - Query Length
Assisted Conversions - Query Length
• 1 Word Queries ^\s*[^\s]+(\s+[^\s]+)
{0}\s*$
• 2 Word Queries ^\s*[^\s]+(\s+[^\s]+)
{1}\s*$
• 3 Word Queries ^\s*[^\s]+(\s+[^\s]+)
{2}\s*$
• 4 Word Queries ^\s*[^\s]+(\s+[^\s]+)
{3,}\s*$
• Longtail vs. Generic
• Categories of keywords
• Core target keywords
• AdWords or email campaigns
• Organic, affiliate, paid traffic
• Types of social traffic
• Split paid traffic by search and display ads
• Click from keywords in position 1, 2, 3 etc
• Clicks from keywords on page 1, page 2 etc
Custom Grouping Ideas
• Optimise relevant keywords
• Target different keywords
• Look for ways to bring in more new visitors
• Invest more in sources that assist conversions
Review Targets
• Target different landing page
• Encourage on page interaction
• Implement CRO optimisation and tests• Instill benefits
• Create urgency
• Streamline checkout
Make On-Page Updates
Further Reading
Koozai blog for slides and related articles: http://www.koozai.com/blog/
Download Custom Report: http://kooz.ai/organicga
Dan Barker on how to steal (not provided) data back: http://kooz.ai/ganotprovided
My explanation of first and last click attribution: http://kooz.ai/gaattribution
Excellent Analytics: http://excellentanalytics.com/ and Tom Critchlow explains: http://www.seomoz.org/blog/how-to-export-google-analytics-data-to-excel-via-the-api
SEO Tools for Excel: http://nielsbosma.se/projects/seotools/functions/ and https://seogadget.co.uk/amazing-seo-tools-for-excel/
Next Analytics: http://www.nextanalytics.com/
Automate Analytics, GA Data Grabber Tool: http://www.gadatagrabbertool.com/
SEOGadget's AdWords API Excel Plugin: https://seogadget.co.uk/google-adwords-plugin-excel/
Google Analytics API Introduction: http://analytics.blogspot.com/2009/08/analytics-data-in-excel-through-our-api.html
Getting started yourself: http://code.google.com/apis/analytics/docs/gdata/v3/gdataGettingStarted.html
GA API Dimensions and Metrics Library: http://code.google.com/apis/analytics/docs/gdata/dimsmets/dimsmets.html
7 - http://www.funpeak.com/the-most-beautiful-lips-in-the-human-history/ (Lips)
20 - http://www.flickr.com/photos/possan/5361198764/sizes/l/in/photostream/
26 - http://www.nowpublic.com/strange/james-may-lego-house-sep-12-side (Lego House)
Image Credits
