Powerful SEO Strategies for #1 Google RankingsMichael Fleischner, Founder, MarketingScoop.com

The Use of Search Engines

http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx

Growth of Google Queries

http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day

Currently, there are more than 3 billion searches/day

on Google

Value of Search Engine Traffic

Yes, You Can Compete with the Big Guys

Good SEO is Easier than It Looks

You Have to Get These Right

Before You Get These Right

Keyword Research

A Simple Process for Choosing Good Keywords

High Volume(many searches/month)

Low Competition(weak sites/pages in the top 10)

High Value(large % of visitors convert)

Ideal Keywords!

AdWords: The Best Choice (Most of the Time)

The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal

Use Exact Match! Be Careful About Phrase + BroadNote the much

higher numbers!

Analyzing the Top 10 to Determine Difficulty

Strong, popular sites w/ targeted titles + content

Analyzing the Top 10 to Determine Difficulty

Weaker, lesser known sites and

non-targeted titles

Keyword Difficulty Tool

I use SEOmoz tool to drill down on difficulty: http://pro.seomoz.org/tools/keyword-difficulty/

Value of Visits? Use Analytics Data

Via Google Analytics (http://www.google.com/analytics) which is free!

Good proxies for the value of traffic from these sources

A Simple Process for Choosing Good Keywords

High Volume(many searches/month)

Low Competition(weak sites/pages in the top 10)

High Value(large % of visitors convert)

Google AdWords

Gut Feel (or KW Difficulty Tool)

Gut Feel (or Analytics Data)

Link Building

Why Links Matter to Search Engines

What You Say About Yourself.

What Others Say About You.<

What Matters in a Link?

Best primer I’ve found on link dynamics: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links

Editorially given

From a trusted source

Uses descriptive anchor text

Points to the right page

What Matters in a Link?

<p><a href=“http://www.marketingscoop.com” rel=“nofollow”> Marketing Resources Website </a> is a great resource for those seeking to learn more about online marketing and search engine optimization.</p>

Anchor text(tells the engine what

this link is about)

URL(the link target)

Surrounding Text(may provide context on

the link’s relevance)

Rel=“Nofollow”(a tag that indicates search

engines shouldn’t trust/count this link)

Manual Link Building

Tactics like discovering the links of competitors, getting listed in directories, resource lists, submitting content, building profiles, etc. are all in the “manual link building” category (above via http://opensiteexplorer.org and http://www.majesticseo.com

Link Building through Outreach, Networking

“Natural” Link Building

The AdAge 150 is a brilliant example of link building through the creation and sharing of a resource.

Many of these blogs will use the badge and link to the list, because it makes

them look good!

Link Building Post Penguin

4 main anchor types of an inbound link profile - anchor text distribution ratio:

•Naked URLs -Examples include: searchenginejournal.com, http://www.searchenginejournal.com, www.searchenginejournal.com, and http://searchenginejournal.com.

•Brand Anchors consist of some variation of the brand name of the destination website:-Examples include Search Engine Journal, SearchEngineJournal, Search engine journal, and SEJ.

•Brand-keyword hybrid anchors consist of some variation of the brand name of the destination website mixed with a relevant exact-match or LSI keyword. E

-Examples include: SEO blog Search Engine Journal, Search Blog Search Engine Journal, and Search Engine Journal, a search blog.

•Universal/junk anchors consist of words that can apply to any destination website, or are universal in nature, such as “click here,”  “visit this website,” and “here.”

Link Building & Social Sharing Resources

There are literally infinite numbers of ways to build links – creativity is your only limitation!

Social Media & SEO

Indirect Impacts of Social on SEO

This handy tool can be found at http://sharedcount.com

All these shares lead to visits, which may lead to

links, comments and positive user/usage signals

Twitter & Google

Result #42

Result #13

Facebook

But correlation is not causation!

Correlation of Social Media-Based Factors(data via Topsy API & Google Buzz API)

Amazing: Facebook Shares is our single highest

correlated metric with higher Google rankings.

Google+

Google+

http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554

Anyone logged-in to any Google service will see results like these. Time to get on G+!

LinkedIn

Other Networks to Consider

There are many social networks potentially worthy of participation

10mm

14mm Millions 14mm 6.5mm

2.5mm 500mm 1.5mm

A Few Specific SEO Questions

What Was Panda? Do I Need to Worry About It?Where’s the beef?-low ration of original content above the fold

Pages that exist simply to link to other pages…

Redundant content

Too many ads

Affiliate links and auto generated content

Can Links from Low Quality Sites Hurt Me?

What About Local SEO?•Just over a year-and-a-half ago, Google introduced Blended Place Search, merging its traditional organic algorithm with its index of Local businesses from Google Places.

•We saw the number of "pure" Local results (those showing traditional "7-pack" formats) go from a consistent majority to a consistent minority.

What About Local SEO?

http://www.davidmihm.com/local-search-ranking-factors.shtml

Normal Algorithm

Maps Algorithm

How Do I Get These Cool Results!?

Rel author tag… http://www.vervesearch.com/blog/seo/how-to-implement-the-relauthor-tag-a-step-by-step-guide/

That’s my face!

What About Those Awesome Video Results?!

http://wistia.com/doc/video-seo

These are great for

driving clicks

Tools to Help with Optimization

http://www.google.com/webmasters/

Thank You!Want to get in touch?

@mfleischner on Twitter or by email – mfleischner@marketingscoop.com

RESOURCES: Scoop Marketing Forum, The Marketing Blog

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Drew has worked in advertising for 25+ years and started his own agency in 1995 after a five-year stint at Y&R.

He agency’s blog, Drew’s Marketing Minute, was launched in 2006 and has been on the AdAge Top 150 from the list’s inception.

Drew has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

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