Webinar - Powerful Strategies for #1 Google Rankings

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Michael Fleischner presented expert SEO content as part of the LogMyCalls Thursday Marketing Webinar series

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  • 1.Powerful SEO Strategies for #1Google RankingsMichael Fleischner, Founder, MarketingScoop.com

2. The Use of Search Engineshttp://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx 3. Growth of Google QueriesCurrently, there are more than 3 billion searches/day on Googlehttp://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day 4. Value of Search Engine Traffic 5. Yes, You Can Compete with the Big Guys 6. Good SEO is Easier than It Looks 7. You Have to GetThese Right 8. Before You Get These Right 9. Keyword Research 10. A Simple Process for Choosing Good Keywords High Volume (many searches/month)Low Competition Ideal Keywords! (weak sites/pages in the top 10) High Value (large % of visitors convert) 11. AdWords: The Best Choice (Most of the Time)The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal 12. Use Exact Match! Be Careful About Phrase + Broad Note the muchhigher numbers! 13. Analyzing the Top 10 to Determine Difficulty Strong, popularsites w/ targeted titles + content 14. Analyzing the Top 10 to Determine DifficultyWeaker, lesser known sites andnon-targeted titles 15. Keyword Difficulty ToolI use SEOmoz tool to drill down on difficulty: http://pro.seomoz.org/tools/keyword-difficulty/ 16. Value of Visits? Use Analytics DataGood proxies for the value of traffic from these sourcesVia Google Analytics (http://www.google.com/analytics) which is free! 17. A Simple Process for Choosing Good Keywords High Volume Google AdWords (many searches/month)Low Competition (weak sites/pages in the top 10) Gut Feel (or KW Difficulty Tool) High Value Gut Feel (or Analytics Data) (large % of visitors convert) 18. Link Building 19. Why Links Matter to Search EnginesWhat You Say What Others SayAbout Yourself. Marketing Resources Website is a great resource forthose seeking to learn more about online marketing andsearch engine optimization. Surrounding TextAnchor text(may provide context on(tells the engine what this link is about)the links relevance) 22. Manual Link BuildingTactics like discovering the links of competitors, getting listed in directories, resource lists, submitting content,building profiles, etc. are all in the manual link building category (above via http://opensiteexplorer.org andhttp://www.majesticseo.com 23. Link Building through Outreach, Networking 24. Natural Link BuildingMany of these blogs will use the badge and link to the list, because it makesthem look good!The AdAge 150 is a brilliant example of link building through the creation and sharing of aresource. 25. Link Building Post Penguin4 main anchor types of an inbound link profile - anchor text distribution ratio:Naked URLs-Examples include: searchenginejournal.com,http://www.searchenginejournal.com, www.searchenginejournal.com, andhttp://searchenginejournal.com.Brand Anchors consist of some variation of the brand name of the destination website:-Examples include Search Engine Journal, SearchEngineJournal, Search enginejournal, and SEJ.Brand-keyword hybrid anchors consist of some variation of the brand name of thedestination website mixed with a relevant exact-match or LSI keyword. E -Examples include: SEO blog Search Engine Journal, Search Blog Search Engine Journal, and Search Engine Journal, a search blog.Universal/junk anchors consist of words that can apply to any destination website, or areuniversal in nature, such as click here, visit this website, and here. 26. Link Building & Social Sharing Resources There are literally infinite numbers of ways to build links creativity is your only limitation! 27. Social Media & SEO 28. Indirect Impacts of Social on SEO All these shares lead tovisits, which may lead tolinks, comments and positive user/usage signalsThis handy tool can be found at http://sharedcount.com 29. Twitter & Google 30. Result #42 31. Result #13 32. FacebookCorrelation of Social Media-Based Factors (data via Topsy API & Google Buzz API)Amazing: Facebook Shares is our single highest correlated metric with higher Google rankings.But correlation is not causation! 33. Google+ 34. Google+ Anyone logged-in to any Google service will see results like these. Time to get on G+!http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554 35. LinkedIn 36. Other Networks to Consider14mmMillions14mm 6.5mm2.5mm 500mm1.5mm10mmThere are many social networks potentially worthy of participation 37. A Few Specific SEO Questions 38. What Was Panda? Do I Need to Worry About It? Wheres the beef? -low ration of original content above the foldPages that exist simply to link to other pages 39. Redundant content Too many adsAffiliate links and auto generated content 40. Can Links from Low Quality Sites Hurt Me? 41. What About Local SEO?Just over a year-and-a-half ago, Google introducedBlended Place Search, merging its traditional organicalgorithm with its index of Local businesses from GooglePlaces.We saw the number of "pure" Local results (thoseshowing traditional "7-pack" formats) go from aconsistent majority to a consistent minority. 42. What About Local SEO? NormalAlgorithmMapsAlgorithmhttp://www.davidmihm.com/local-search-ranking-factors.shtml 43. How Do I Get These Cool Results!?Thats myface!Rel author tag http://www.vervesearch.com/blog/seo/how-to-implement-the-relauthor-tag-a-step-by-step-guide/ 44. What About Those Awesome Video Results?! These aregreat fordriving clicks http://wistia.com/doc/video-seo 45. Tools to Help with Optimizationhttp://www.google.com/webmasters/ 46. Thank You!Want to get in touch?@mfleischner on Twitter or by email mfleischner@marketingscoop.com RESOURCES: Scoop Marketing Forum, The Marketing Blog 47. Track Your SEOSpecial Offer 30 Day FREE TrialLogMyCalls.com/30-day-trial(866) 811-8880 48. Next Webinar Thursday, Sept. 27 2 PM EDT Title: Why Your Agency Needs to Walk The Social Media Talk Agencies and marketers are selling social but their own efforts are embarrassing Good and bad examples How to leverage social media for lead gen How to impact SEO with social media What tactics and tools to use Sign up LogMyCalls/webinar Drew McLellan, Top Dog, McLellan Marketing GroupDrew has worked in advertising for 25+ years and started his own agency in1995 after a five-year stint at Y&R.He agencys blog, Drews Marketing Minute, was launched in 2006 and hasbeen on the AdAge Top 150 from the lists inception.Drew has been quoted in Entrepreneur Magazine, New York Times, CNN,BusinessWeek, and many others. The Wall Street Journal calls him one of10 bloggers every entrepreneur should read.