Webinar on SWOT analysis in strategy development

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Webinar on

SWOT Analysis in

Strategy Development


Agenda

Background

Consolidation of key issues and prospects

Assessing Internal & External Environment

Key Benefits & Issues, and Summary

Introduction of PMI-PBA


Background


What is Strategy

The medium to long term action plans that will enable the organization to achieve its goals and objectives


Relationship with Goals & Strategies

• Vision & Mission• Goals & Objectives

What the organisation

wishes to achieve?

• Strategy• Tactics

How the organisation will achieve its wishes?


Example Strategic Options

• Actions plans to develop product or services• Action plans to enhance a product• Action plans to develop market or customer base• Action plans to design distribution channel to deliver products and services• Action plans to improve business processes


What is SWOT

A SWOT analysis is:• used to evaluate the strengths, weaknesses, opportunities,

and threats involved in a project or in a business venture.


Consolidation of key issues and prospects


Organization Environment

Internal Environment(Internal Capability Analysis)

Organization

External Environment(Analysis of External Influencing

Factors)


Issues and Prospects Consolidation

SWOT for an

Organisation

(Supermarket)

- Increase in M-Commerce

- COTS products for Stock

- Poor management information in

stock expiry dates- Limited Staff for

stock rotation

- Good Brand Image

- Experienced stock staff

- Good Financial support

External Opportunities

External Threats

Internal Strength

Internal Weakness


Assessing Internal & External Environment


External Environment Analysis

• Examine external factors related to business domain or industry in order to identify business pressures either positive or negative.

• Investigate global business environment for the areas (PESTLE):

• Political• Economic• Social-cultural • Technological• Legal• Environment


Internal Environment Analysis

• Discover organisational commitment & alignment for areas of vision, mission, objectives, strategies and tactics

• Identify availability of resources• Identify strengths and weaknesses in portfolio of products &

services.


Environment Consolidation: Key Points

1. Key Issues with Work Shop approach Not rigorous and too informal to produce a comprehensive SWOT There is the risk of missing significant factors

2. Solution to Informal workshop approach Formal techniques to derive the SWOT, which helps to ensure that all relevant

areas are considered and the key issues identified Using techniques such as PESTLE, Porter’s Five Forces and Resource Audit

provides enhanced SWOT with clear sources and derivation

SWOT analysis is often employed in workshops, tools like brainstorming are used to identify the elements in each of the

four areas


Key Benefits & Issues, and Summary


SWOT analysis Benefits and Issues

• SWOT helps quickly analyse current state of the organization

• Surface real problem to solve• Helps to develop business

requirements

The SWOT analysis is a very high-level view; more detailed

analysis is almost always needed.


Summary

1. Analysis of an organisation and its business environment

2. Internal & External tools are applied

3. Issues & prospects Identified

4. SWOT is developed

6. Evaluating the organisation’s business situation

6. During Evaluation Distinguish Key Issues, if large set of entries

7. Key Issues are examined in detail with SWOT

8. Forms the basis of strategy definition


PMI-PBA® Overview


The PMI-PBA® credential recognizes an individual's expertise in business analysis, using BA tools and techniques to improve the overall

success of projects.PMI-PBA® Handbook

Overview


PMI–PBA® Eligibility Requirements

Secondary Degree

Bachelor's Degree

7500 Hours of BA

Experience

4500 Hours of BA

Experience

2000 Hours Project Team

35 PDUs in BA

Overview


Cost $ 405 PMI Members$ 555 Non PMI Members

Exam 200 Questions4 HoursPrometric Center

Overview


Domain - Questions

Domain Questions

Need Assessment 18%

Planning 22%

Analysis 35%

Traceability and Monitoring 15%

Evaluation 10%

Overview


PMI-PBA Free Program

For more information on PMI-PBA, enrol to PMI-PBA Free introductory program:

http://www.izenbridge.com/pmi-pba/free-pmi-pba-introduction




Questions


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Webinar on SWOT analysis in strategy development