Marketers vs. Duplicates: How you can win.

#MarketersVSDupes

Steve LehrFounder, RingLead

Michael FarringtonChief Product Officer, RingLeadFounder, Qandor

About the Speakers

● RingLead applications remove and prevent duplicate Leads, Contacts & Accounts in Salesforce

● First Salesforce Certified Partner (2005)

● Offers cloud-based solutions (no software!)

● No PhD in Deduplication Required

About RingLead

RingLead has been a Salesforce ISV Partner since 2004, and has helped to solve the data quality problems of large corporations as well as small businesses across the globe.

The Problem with Your DataDirty Data Costs You Money.

Each duplicate/dirty record in your database can cost you upwards of $100 if no measures are taken. (via Sirius Decisions)

Dirty Data Affects Morale.Dirty data can result in frustration for sales, inefficiencies in marketing, and inability to properly measure for management.

Your Data Decays.48 million people change jobs each year, resulting in contact information that is incorrect, outdated and useless.

There is No Built-In Solution.CRM & Marketing Automation systems have very basic and reactive duplicate detection & prevention.

Why RingLead + Marketo?Marketo uses e-mail address as the unique identifier.Why is that a problem for Marketo users?

greg@ringlead.comgthaler@ringlead.comgregg@ringlead.comgregg@jccny.comgregg.thaler@gmail.com

For more, read Three Ways that Duplicates Affect Your Marketing Metrics on the RingLead blog.

To Marketo, these are five different people.

To RingLead, this is one person.

How we're different.No Ph.D in Duplicates Required.

CRM Confusion

Data Quality Suite

Duplicate Diagnosis

DuplicateRemoval

Duplicate Prevention

Data Cleanse● Cleans your existing

data● Easy-to-use yet

powerful duplicate matching algorithm

Unique Upload● Prevent duplicates

when uploading lists● Replaces Data Loader

and native import feature

Unique Entry● "As You Type"

duplicate prevention

Unique Web-to-Lead● Prevent web form

duplicates● Works in real time

Dupe Dive (Free!)● Diagnoses the severity

of your dirty data● Receive valuable

business intelligence on entry points of duplicates

How the Marketo Integration Works

Available Integrations

Visit RingLead.com/Integration for more information

Data Enhancement

Data Enhancement

Profiler● Deep web data mining for just-in-time contact

data● Fill in missing contact information

CRM Shield & CRM Normalize● Data normalization and enforcing data

standards within CRM software

Contact Capture● Copy, paste, & parse contact data from any

source into Salesforce

New!

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Questions?

@ringlead and @michaelforce

ringleadinc

Quora.com/RingLead