Salesforce.com Webinar Series

Engage Your Customers, Increase

Revenue and Reduce Your Costs

salesforceanz

salesforce

@salesforce

Speakers

Natalie Chrara

• Emerging & Small Business Manager

• salesforce.com

Paul Baptist

• Principal Sales Engineer

• salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the

assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we

make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues,

or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning

new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our

new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach

of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,

our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited

history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the

financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on

the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or

at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes

no obligation and does not intend to update these forward-looking statements.

Important Additional Information

The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched

ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and

other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free

by the information agent for the tender offer.

#1 in Cloud Computing and CRM

#1 Sales, Service, Marketing Product

#1 Cloud Computing Market Share

#1 Innovation 2011, 2012, 2013

#1 Salesforce: World’s #1 CRM

+39% Decrease IT Costs

+36% Customer Satisfaction

+35% Sales Productivity

SMBs Succeed with Salesforce.com

+30% Revenue Growth

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

A Whole New Way to Engage Customers

5B

Smartphones

by 2017

Social

4.5B Aggregated

users 50B Connected

products

Mobile

Cloud 58% Faster

deployment Connected

Delivering Stellar Service is Essential

of unhappy customers

will not willingly do business

with you again*

*Lee Resources, Inc

** Fifth Quadrant Survey 2013

of customers would spend up to

18% more with a company that

offers great customer service** 70%

91%

Customers Are in the Driver’s Seat of Your Business

Competitors Steal Business

Customers have other options if

current needs aren’t being met

Brand Perception

Suffers

Negative feelings have broad reach

through online & social channels

Customer Churn

Increases

Low switching costs empower

customers to have high standards

But Aren’t Empowered to Help Themselves to Answers

Company Website One-to-one

Business Data

disconnected from Social

Social Point Solutions Many-to-many

-OR-

Social

disconnected from business data

What if you could enable customers to help themselves – and one another – while building brand loyalty and freeing up your staff to focus

on the complex questions?

Help customers help themselves and each other. Reduce support costs. Let

staff focus on the complex stuff.

Introducing: Salesforce Communities