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Can Social Media Boost Sales? Lessons from IBM & Microsoft

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Douglas Hannan, IBMDoug Hannan is responsible for ibm.com Marketing in North America for direct channel sales enablement, and Web marketing including the Sales Center programs, email marketing tools and go-to-market planning. Doug manages a team of 34 marketing managers across all IBM brands and customer segments. He works with Brand Marketing and Demand Program teams to ensure that ibm.com channel has adequate lead creation and tailored offerings. Doug leads digital marketing programs and social media initiatives for inside sellers. Doug also leads a new focus North America to integrate advanced Tele and Web Marketing capabilities into the sales teams.

Bill Patterson, MicrosoftBill Patterson is the Product Planning and Strategy Lead for Microsoft Dynamics CRM for the Microsoft Business Solutions Group at Microsoft Corp. Patterson is responsible for the technology direction, application functionality, and product roadmap for Microsoft’s market-leading CRM solutions. His team is responsible for product and service direction and business planning for both Microsoft Dynamics CRM and Microsoft Dynamics CRM Online. Patterson has over ten years of experience in the customer relationship management (CRM) industry, including business strategy consulting, business process re-engineering, systems integration and custom application development.

Anneke Seley, ModeratorAnneke was the twelfth employee at Oracle, the designer of OracleDirect, the company’s revolutionary inside sales operation, and one of four people recognized as an early innovator in Oracle’s Innovation Showcase. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results. Anneke is the coauthor of the category-defining book on the new culture of selling, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.

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