1. Nelly 2003-2012Nelly.com Reflektioner & lrdomarTips
Ehandelns big 5 samt 2entreprenrsrd. Gteborg, Jan 2014, Jarno
Vanhatapio 2. Nelly.com Nelly 2003-2012 2012 Historia: frn bygg
till mode 3. Nelly 2003-2012 Frsta resan: 2003-2007, strst i norden
p underklder & badklder. 4. Privately founded E-comm start up
by Jarno Vanhatapio in Bors, Sweden Launched September 2003.
September 2007 MTG Online acquired 90% of Nelly.com. 2010 MTG
Online became CDON Group and listed on Nasdaq OMX. Nelly.com brand
awareness: 94%. Ages 15-35. 2011 5. Privately founded E-comm start
up by Jarno Vanhatapio in Bors, Sweden Launched September 2003.
September 2007 MTG Online acquired 90% of Nelly.com. 2010 MTG
Online became CDON Group and listed on Nasdaq OMX. Nelly.com brand
awareness: 94%. Ages 15-35. 2011 6. Nelly.com Nelly 2003-2012
2012Nelly.se 2004Omsttning: 2 msek Sysselsatta: 4 st Lageryta: 60
kvm Kontor/studio: 40 kvm Varumrken: Ca 20 st Besk: Ca 350K / r 7.
Nelly 2003-2012 Uppkpet: och min roll 20072012. 8. Nelly.com Nelly
2003-2012 2012 Summering: fakta Nelly.com 9. Nelly.com Nelly
2003-2012 2012Nelly.se 2004Omsttning: 2 msek Sysselsatta: 4 st
Lageryta: 60 kvm Kontor/studio: 40 kvm Varumrken: Ca 20 st Besk: Ca
350K / rOmsttning: ca 816 msek Sysselsatta: ca 200-350 st Lageryta:
20.000+ kvm Kontor/studio: 2900 kvm Varumrken: 700+ st Besk: 100+
miljoner / r 10. +40700 Nelly.com Nelly 2003-2012 2012 %Nelly.se
2004Omsttning: 2 msek Sysselsatta: 4 st Lageryta: 60 kvm
Kontor/studio: 40 kvm Varumrken: Ca 20 st Besk: Ca 350K /
rOmsttning: ca 816 msek Sysselsatta: ca 200-350 st Lageryta:
20.000+ kvm Kontor/studio: 2900 kvm Varumrken: 700+ st Besk: 100+
miljoner / r 11. Nelly.com Nellyreflektioner fr att kunna 2012
2003-2012 Mina egna bygga snabbvxande ehandelsbolag 12. Nelly
rekrytering & 2003-2012 Reflektioner organisation 13.
Reflektioner: rekrytering & organisationAtt ta med sigNelly
2003-2012Praktikanter / nyexaminerade r i mlgruppen och kan
formas.Vinnande kultur & en inspirerande ledare behvs!Eget
ansvar dr personalen fr lov gra ngra misstag, men att de lr
sig.Anstlla likasinnade som blir vnner utanfr jobbet. 14.
Reflektioner: rekrytering & organisationAtt ta med sig
LrdomarNelly 2003-2012Praktikanter / nyexaminerade r i mlgruppen
och kan formas.Rtt profil p rtt plats.Imponerande CV n inte alltid
rtt.Vinnande kultur & en inspirerande ledare behvs!F ur det
bsta ur alla mnniskor.Eget ansvar dr personalen fr lov gra ngra
misstag, men att de lr sig.Mta alla anstlldas resultat n mer,
speciellt affrskritiska avdelningar.Anstlla likasinnade som blir
vnner utanfr jobbet. 15. Nelly 2003-2012 16. Nelly.com Nelly
2003-2012 2012 Reflektioner inkp & frsljning 17. Reflektioner:
inkp & frsljningAtt ta med sigNelly 2003-2012Rekrytera
medarbetare som lskar produkten. Entreprenrstyper.Olika slags
controller typer, offensiva och defensiva.Vga gra dom stora inkps
& marknadsprojekten och ha en stndig framtlutad position. 3
lyckade satsningar tcker upp fr 7 mindre lyckade projekt.
Statistiskt 18. Reflektioner: inkp & frsljningAtt ta med sig
LrdomarNelly 2003-2012Rekrytera medarbetare som lskar produkten.
Entreprenrstyper.n fler anstllda som jobbar med sociala medier.
Minst 50% av marknads avd.n fler programmerare och
IT-personal.Olika slags controller typer, offensiva och
defensiva.Vga gra dom stora inkps & marknadsprojekten och ha en
stndig framtlutad position. 3 lyckade satsningar tcker upp fr 7
mindre lyckade projekt. StatistisktTappa inte sjlvfrtroendet i
inkpen/affrer. Vga tro p ditt kunnande.Mta, mta, mta och mta
(allt).Lt inte fel controllers eller ingenjrer styra ett
handelsfretag fr mycket. Krvs affrsmannaskap och 19. Nelly
2003-2012 20. Nelly 2003-2012 Reflektioner: lager & operations
21. Reflektioner: lager & operationsAtt ta med sigNelly
2003-2012Snabb lageromsttningshastighet. Med externa ventiler.Man
kan sin produkt bst. Det finns ingen extern part som brinner lika
mycket fr din service som du gr.Vlja rtt 3PL part och ha
transparanta avtal dr man har rtt att ver driften om serviceniver
22. Reflektioner: lager & operationsAtt ta med sig LrdomarNelly
2003-2012Snabb lageromsttningshastighet. Med externa ventiler. Man
kan sin produkt bst. Det finns ingen extern part som brinner lika
mycket fr din service som du gr. Vlja rtt 3PL part och ha
transparanta avtal dr man har rtt att ver driften om
serviceniverAlltid vara ett steg fre tillvxten.Skala upp lagerytan
mer n vad man tror r ndvndigt och i tid.Automation, automation,
automation.Investera i tid i infrastruktur, och var inte dumsnl.
23. Nelly 2003-2012 Avgrande beslut 20032011. 24. Reflektioner: att
tnka utanfr boxenNgra av de avgrande besluten 2003-2011Nelly
2003-2012 25. Reflektioner: att tnka utanfr boxenNgra av de
avgrande besluten 2003-2011Nelly 2003-2012 Marketing utanfr boxen.
Ex Nelly Tour. 26. Nelly.com Nelly 2003-2012 2012 Nelly Fashion
Tour Frn 2003 27. Nelly 2003-2012 28. Reflektioner: att tnka utanfr
boxenNgra av de avgrande besluten 2003-2011Nelly 2003-2012
Marketing utanfr boxen. Ex Nelly Tour.Stora & tydliga
satsningar p inkp 29. Nelly tydliga satsningar Nelly.com 2012
2003-2012 Stora (Berknande opportunist) 30. Nelly 2003-2012 2012
Nelly.com Nelly Trend & Nelly Shoes 31. Reflektioner att tnka
utanfr boxenNgra av de avgrande besluten 2003-2011Nelly 2003-2012
Marketing utanfr boxen. Ex Nelly Tour.Stora & tydliga
satsningar p inkpKundfokus 32. Nelly.com Nelly 2003-2012 2012
Ehandel r enkelt 33. Nelly.com Nelly 2003-2012 2012 Fokus p: The
Big 5 34. Reflektioner fokus ehandelThe big 5Nelly 2003-2012 35.
Reflektioner fokus ehandelThe big 5Nelly 2003-2012
Produktmarginalen 36. Reflektioner fokus ehandelThe big 5Nelly
2003-2012 ProduktmarginalenPlock & Pack kostnad (fullfillment)
37. Reflektioner fokus ehandelThe big 5Nelly 2003-2012
ProduktmarginalenPlock & Pack kostnad
(fullfillment)Fraktkostnader in & ut 38. Reflektioner fokus
ehandelThe big 5Nelly 2003-2012 ProduktmarginalenPlock & Pack
kostnad (fullfillment)Fraktkostnader in &
utMarknadsfringskostnader 39. Reflektioner fokus ehandelThe big
5Nelly 2003-2012 ProduktmarginalenPlock & Pack kostnad
(fullfillment)Fraktkostnader in &
utMarknadsfringskostnaderPersonalkostnader 40. Nelly 2003-2012 41.
Reflektioner fokus ehandelThe big 5Nelly 2003-2012
ProduktmarginalenPlock & Pack kostnad
(fullfillment)Fraktkostnader in &
utMarknadsfringskostnaderPersonalkostnader#6 J*vla massa slj! 42.
Nelly 2003-2012 Min kommande marknadsstrategi (Min tro) 43. Engage
> Nelly 2003-2012Build followers >Convert $$$ 44. Nelly
2003-2012 En gng till 45. Nelly 2003-2012 46. Slutligen 47. Det r
bara att gra det (Fundera mindre) 48. 4. Bara genomfrandet rknas.
(Paretoregeln 80/20) 49. Allting gr! Ge inte upp! (Ha stark tilltro
till egen frmga. Affrer fljer inte naturlager, ha mod att frndra
saker) 50. 2. Uthllighet. 51. Nelly 2003-2012 Min livsfilosofi p
1.43 sekunder. 52. Nelly 2003-2012Frgor Gteborg, Jan 2014, Jarno
Vanhatapio 53. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014Oslo 27/08/2013 54. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014Business concept High light key points in our belief
of success. 55. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014True one-stop online mega zoo shop More than an ordinary
click and shop e-store. Mega shop for pets (incl. horses) with full
range of both products and services (insurance, training, health
care etc.). The selection will from day 90 and forward be the
leading both offline and online.Added subscription based business
model for pet food Conveniently delivered to the door will assure
long life time value on each customer. One of the first of its kind
in Scandinavia and Finland.Incentive driven embedded loyalty club
Rewarding not only from personal shopping , but also for drafting
friends by using the latest social and viral functions to ensure a
low customer acquisition cost.Favorite hang-around spot for
pet-owners More than an ordinary click and shop e-store. Pet-owners
love to talk about their pets and are eager to know what is best
for their pets. With an interlaced social pet community/forum for
pet owners to share pictures, experiences, questions, knowledge and
compete, we ensure stickines and frequent visits. 56. Pet24/ZooZoo
AB (Hemfoder AB) Business plan 2013-2014Business vision 2013-2017.
57. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014ZooZoo
vision 2013-2017. 58. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014Dump framsida 2013-2017. 59. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014Business concept High light key points in
our belief of success. 60. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014Pet24.com/ZooZoo.com will be the largest e-tailer in
the nordic zoo market and among the top three in Europe. Pet24.com
will have the widest and best product offering and will also be the
most convenient e-commerce operator in pet food, accessories,
veterinary and insurance services. Becoming the leader in changing
the pet owners shopping behavior from offline to online shopping.
Executed on a platform with state of the art embedded social and
viral features.E-shopSweet spot Unique strengths and
possibilitiesSubscriptionCommunity 61. Pet24/ZooZoo AB (Hemfoder
AB) Business plan 2013-2014Marketing Systematic & Creative. 62.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Customer
Acquisition A.A.R.R.R method 63. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014Acquisition Users come to the site from
various channels. Mostly from social sources. Acquire the customers
for the right Cost of Sale (%) COS.Activation Users enjoys a happy
user experience. High conversion rate (%) CR. Best assortment,
great shopping experience, fast deliveries, superior customer
service, best onsite features.Retention Users come back and buys
multiple times. Retention emails, retargeting, personalized
experience, segmented offering, bonuses etc.Referral Users like the
product enough to refer others. Reward system, social profiles,
community features, forums etc.A.A.R.R.R MethodRevenue User
conducted lifetime monetization behavior. Subscriptions, high
customer life time value, low churn. 64. Pet24/ZooZoo AB (Hemfoder
AB) Business plan 2013-2014Our marketing channels 2013-2014. 65.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-20148 marketing
channels, hundreds of ongoing activities. < 50% non paid
sources. 12TVRadioPrint/DMOffline / EventsPRRadio Ads Radio Bumpers
Editorials Contests Live ContentMagazine Ads MagazineCompetitions
Shared Flyers Flyers DM Home DM Companies Editorials
ChroniclesPartnerships Sponsoring Pet Exhibitions Pet Fairs Pop-up
stores Mobile Stores Events Sampling Give Aways Billboards Outdoor
media Indoor MediaPress releases Editorials Surveys Sponsoring
Sampling Celebrities Ambassadeurs LobbyingTV Ads TV Bumpers
Sponsoring Editorials ProductPlacement3456OnlineSEO SEM/Adwords
Price Comparison Affiliates Newsletters Mail Lists Retargeting
Facebook Ads Banner Ads Video Ads Web-TV Lead Gen Pay per
Text7Social & viral mediaBlogs Facebook Page Twitter Instagram
Forums Viral Features Meme Maker Photo Contests Video Contests
Design Contests Youtube Channel Reward system Gamevertising Live
Conversations8MobileSMS MMS Mobile Search Push Notifications Banner
Ads Game Apps Social Apps Geo-Fencing Geo Location App-store SEO
Click to CallOwn program for ongoing customer retention and
customer transfer from Hemfoder. 66. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014Our most important channel 2013-2014. 67.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Social media
The boom continues 68. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014 69. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014
70. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 71.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Social Media
2.0 New era of furry celebrities 72. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014 73. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014 74. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014 75. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014
76. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 77.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 78.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014ZooZoo.coms
Social media strategy 79. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014Build followersEngageConvert 80. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014Once again 81. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014 82. Pet24/ZooZoo AB (Hemfoder
AB) Business plan 2013-2014BuildMemes Funny pictures with text 83.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 84.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 85.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-201467% of
consumers say humor is what makes them pay most attention to
advertisingScience suggest that its easier to remember funny
thingsHumor is one of the top motivators for sharing content online
86. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Different
ways to use memes
Like-driversComment-driversQuestionsHumor/cuteLikeable content
(What if)Reposts of fan postsETC 87. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014Memes with Call-to-Action. 88. Pet24/ZooZoo
AB (Hemfoder AB) Business plan 2013-2014 89. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014Built-in social features 90.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 91.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 92.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 93.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 94.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Our SEO &
SEM strategy 2013-2014. 95. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014Content, Content, Content 96. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014 97. Pet24/ZooZoo AB (Hemfoder
AB) Business plan 2013-2014Use the long (and detailed) tail - Get
the right Cost Of Sales on SEM & SEO Conversion RateCost Of
SalesPopular itemsLong tail 98. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014Built-in Viral Features 99. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014Photo Contest 100.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 101.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Customizers
102. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 103.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Meme-maker
104. Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 105.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014 106.
Pet24/ZooZoo AB (Hemfoder AB) Business plan 2013-2014Smartphone
Case Maker 107. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014 108. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014 109. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014 110. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014T-shirt customizer 111. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014 112. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014 113. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014Dog ID tag customizer 114. Pet24/ZooZoo AB (Hemfoder AB)
Business plan 2013-2014 115. Pet24/ZooZoo AB (Hemfoder AB) Business
plan 2013-2014Our TV strategy 2013-2014. 116. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014First media explosion, then a
viral explosion. 117. Pet24/ZooZoo AB (Hemfoder AB) Business plan
2013-2014Inspiration for TV-commercial 118. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014 119. Pet24/ZooZoo AB
(Hemfoder AB) Business plan 2013-2014Business plan 2013-2014
