We The Savers

ING’s New Microsite

A Flash Microsite, How Novel

Search Engine Candy?

• This is what a search engine sees– Honey, I’ve shrunk the relevant content!

It Looks Like People Have Signed, but Why?

• There is very little language to get me to want to read on

Why The Hell Would I Add This To My Social Life, Where is the Value?

• …and where is the beef?

At Least The Forums are Not In Flash

Still, The Markup Is Pretty Poor

• <h> Tags, anyone?

The Saving Grace?

• YouTube!!!

Obligatory Facebook Fan Page

• That box is checked

Final Grades

Social Strategy C

Video Strategy C

Value to Consumers F

Creativity D

Distributed Web Strategy C

Overall Web Presence D