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we are social
Bringing the Jameson Cult Film Club to life through social media
Sep ‘09 to Mar ‘10
social we are
We amplified the effect of Jameson's experiential live screenings by engaging with online film fans
social we are
event attendees event attendees
online engagement
online awareness
normal experiential campaign
amplified through
social media social we are
Our cult film blog fostered credibility within the film community and provided a platform for conversations with them about film
social we are
We also created branded profiles on key social networks allowing us to engage in more informal conversations with fans
social we are
We outreached to influential film bloggers who told their audiences about the club and the screenings
social we are
We used the screenings as a platform for bringing the online film community together face-to-face
social we are
As a result, we generated considerable buzz and excitement driving attendance rates of 90% at each screening
social we are
which resulted in over 50 blog posts about Jameson Cult Film Club reaching an estimated 500,000 film fans