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Theatrical vs. Minimal
Theme and colour
Mannequins and Props
Theme and Colour
Autumn/Winter 2010
Autumn/Winter 2010
Christmas 2010
Christmas 2010
Colour Psychology
“Toys, books and children's web sites usually contain large blocks of bright, primary colours. Young children prefer these colours and respond more positively than they do to pastels or muted blends”
(www.brandingstrategyinsider.com)
“Children are attracted to bright colours. Researches show that according to age children’s preferences change. Many children under 10 call red (or pink) and yellow their favourite colours. But having grown above ten they start preferring blue.”
(www.healthandsoul.com/color-therapy)
Theme
Zara picture
Pantomime Christmas 2009
Storybook Autumn 2010
Play/ Toys Christmas 2010
Erin Thompson, head of windows and visual merchandising at Selfridges, said:
"This year we are responding to the shift for the simpler pleasures in life and are really keen to get all our customers starry-eyed, especially the adults among them.
"There is nothing more fun than being a kid, whatever your age, and our play theme reflects this from the outside in.“
(http://www.independent.co.uk)
• Theme on Zara
Mannequins and Props
• Zara Mannequins
Props
• Zara props
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