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What is Viral Marketing, key questions, what are viral marketing tools, best viral marketing campaigns.
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Word of Mouth Marketing approach that
centers on its ability to spread information
across, exponentially in the fastest and
most simple way possibly by making it
easy to forward to the consumer
VI AL MARK TIN
KEY QUESTIONS
?
Who do you want to reach?
What is your budget?
How can you engage with
your audience?
How will you measure success?
What other tactics will you use?
What do you want to
communicate?
Articles
Free e-book
Affiliate programs
Viral softwares
E-course
VIRAL MARKETING STRATEGIES
RULES
1. Be different and relevant with your brand
2. Don’t obsess about being “on message”
3. Don’t break the bank with expensive advertising
4. Don’t beg mainstream media to write about you
5. Exploit basic behaviors/motivations
Know your audience
6. Make it easy for people to share your content with
their friends, colleagues, and family members
Efortless transfer to others
7. Don’t fake authenticity
ENKI
Title
Short
Timely
EngagingIntro
Funny/Sexy/ Quirky/Schoking
Surprise ending
Simple to be
remixed
Appealto sex
VIRAL VIDEO
Challenges
Unusual
Join a petition
Charity
Recomendsomething
Chain mail
Chorus
Thumbnail
xamples
“When you don’t know how to say something, say it singing…”
Meet the requirements of
individuals…
“Rise above the
storm and you will
find the sunshine”
Competition
Diet Coke Mentos
experiment
Dove's Campaign for Real Beauty
These viral marketing videos from Levis, which feature guys back flipping into their jeans.
There is no overt mention of any brand.
ADVANTAGES
Low costs
Great reach
High credibility
High efficiency
Possibility of continuous campaign
DISADVANTAGES
Lack of control
Brand Dilution
Risks that the viral message is perceived
as spam
Limited possibility for segmentation
Association with
unknown groups
Distribution to the right audience
Engagementwith that audience
Relationshipbuilding with the brand/company pushing the campaign
Successfulviral
campaign
Organised/group phenomenon
Spontaneous Word of mouth phenomenonIsolated Phenomenon
Buzz marketing
• Creating excitement buildup leading to talk in the street
• Focus: the talking about your promotion
• Mail, SMS and web are integrated in a multi channelcampaign
Viral marketing
• Get your audience to do marketing for you
• Focus: The spreading of your message
• Web is a key element
The AIDA model
Action
Desire
Interest
Attention Generating emotion and setting up a situation
Show your prospective customer that your product or service IS the car for him/her
Make their mouths water!
Give them enough motivational cause to take action and buy
The traditional conceptual model for creating any advertising or marketing communications message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action
5 Ways of Going Viral
Make Your Title a Hook
Build Momentum: Ask your most loyal fans and
friends to like & comment early
on
Invite Interaction:
NBA page
" Find creative ways to involve your audience”
Focus on Themes:'Going Green'
Post Consistently:
add, articles…
NetworkedBlogs
Promotions
SlideShare
Surveys ShopTab
Contests/ Events
Page for your employees
RecruitmentDiscussions on your products
Add news every week
Often change your status
Translate applications by using Facebooktranslate tool
Moreover….
THANK YOU
Filiz Ö[email protected]
Sehit Muhtar Bey Cad. No 9 4th Floor 0212 256 45 80 [email protected]
