Vietnam Digital Landscape 2009

VIETNAM DIGITAL MARKET

VIETNAM DIGITAL MARKETVIETNAM DIGITAL MARKET

Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | AGENDA

R i 2009- Recognize 2009- Vietnam Social Network Landscape- Its Effective to Marketing

My Suggestion- My Suggestion


VIETNAM DIGITAL TREND

SITUATIONSITUATION



RECOGNIZE 2009RECOGNIZE 2009


01 / YOUNG

VIETNAM DIGITAL TREND | RECOGNIZE 2009

01 / ONLINE POPULATION IS YOUNG


76% online Population is from 15-34

Source: Vietnam Online Explosion - Cimigo

ELEMENT 02 / EVERYDAY


ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY


News is still highest but Blog, Forums & Comm is growing fastSource: Vietnam Online Explosion - Cimigo

FACT 02 / EVERYDAY


FACT 02 / MOST OF THEM ONLINE EVERYDAY

Th li t l t O W k


• They online at least Once a Week• Male is more regular


ELEMENT 02 /


ELEMENT 02 / WHERE THEY ACCESS INTERNET?

• Home Access is the most common

• Cyber Cafe is the second

Nguyen Ngoc Hieu / 05.09.2009Source: Vietnam Online Explosion - Cimigo

ELEMENT 02 /


ELEMENT 02 / WHERE THEY ACCESS INTERNET?

• Cyber Cafe is for Young• At work for 35-49


ADSL CONNECTION


DON’T WORRY! MOST OF THEM HAVE ADSL CONNECTION


91% have High speed ConnectionSource: Vietnam Online Explosion - Cimigo

ELEMENT 02 / EVERYDAY


ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY

Noticeable number:

• 45% Online Daily• 89% Once a Week• 2 ½ Hours is online duration• 2 ½ NOT spend to watch TV


CONCLUSION


CONCLUSION

Vietnam Internet Population is very YOUNG. Th d l t f ti li / TV d P i t i l i th i tt ti They spend a lot of time online / TV and Print is losing their attention. Reading News, listening to music, writing Blog & visiting Forums online. New Trend: Communicate with others Social Network become familiar. Almost of them have high speed connection. Almost of them have high speed connection.



VIETNAM SOCIAL NETWORKVIETNAM SOCIAL NETWORKLANDSCAPE


VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

Self Expression demand in Vietnam is VERY HIGH


SOCIAL NETWORK IN VIETNAM = JUST BLOGGINGSource: Vietnam Online Explosion - Cimigo

A d i Vi t BLOG


BLOGGING DEV. RATIO

And in Vietnam: BLOG =


Yahoo! 360 users is >2mil and seem never stop growing



Suddenly on 13 Jul. 2009Things Changed!



Beginning of 2009 - Yahoo! Announce their son,Y h ! 360 ill di 13 J l


Yahoo! 360 will die on 13. Jul


13 Jul. 2009 – Sad day for the Community




Users have to find their new house

02 / RESULT FROM Y!360 DEAD


02 / RESULT FROM Y!360 DEAD

Facebook Vietnam becomeFacebook Vietnam become the fastest growing market.

Nguyen Ngoc Hieu / 05.09.2009Source: Facebook Stat API


A closer look onA closer look on


FACEBOOK VIETNAM / A CLOSER LOOK


User Stat.





Age stat.






Age Distribution: Gender Distribution:



OTHER SOCIAL SITES PHOTO SHARINGOTHER SOCIAL SITES – PHOTO SHARING


PHOTO SHARING


VNPHOTO NET XOMNHIEPANH COMPHOTO COM VNVNPHOTO.NET XOMNHIEPANH.COMPHOTO.COM.VN

• All of them is forum base + Online Gallery.• The community is more focus on professional. But now focus on


y peveryone who like shooting.

PHOTO SHARING


A new Social Network base on Photo sharing just launch: htt // h thttp://www.photo.vn

PHOTO VN


PHOTO.VN

PHOTO SHARING


Flickr.com still the most popular in Photo Sharingpopular in Photo Sharing market

FLICKR.COM


VIDEO SHARING


CLIP.VN YOUTUBE VIETNAM

• Slow speed.• Too many banners.• Weak Usability.• Can not expand community

• Speed is better and better.• Reasonable advertising.• Great Navigational & Usability• Huge Community Vietnam community is


Can not expand community. Huge Community, Vietnam community is growing fast in YouTube.

MUSIC SHARING


YEUAMNHAC.COM NHACSO.NET ZING MP3

• Just a place to listen music.• 71% user just visit, listen & download music without interact with community.


CAREER NETWORK


CYVEE.COM CARAVAT.COM

• Share their resume.• Discuss about career, recruitment trend…


ALL IN ONE


They offer “everything”:• Blog• News• Video SharingVideo Sharing• Music Sharing• Photo Sharing• …

ZING.VN YUME.VN


FORUMS


Webtretho.com Parent, mom community 256,155

Otosaigon.com Automobile, class A/B 38,021

TinhTe.com Hi-tech 303,032

Hihihehe.com Teen 317,844

DDTH IT C it 527 610DDTH.com IT Community 527,610

GameVN.net Gamer 887,195


CONCLUSION


CONCLUSION

Facebook become the domination in Social Market. Flickr! is still the largest Photo Sharing Community in Vietnam. YouTube is leading Video Sharing in Vietnam. Blogging is depend on target user. F di i till f th hi h t ff ti i Vi t Forum seeding is still one of the highest effective in Vietnam.



ITS EFFECTIVE TO MARKETINGITS EFFECTIVE TO MARKETING


02 / MEDIA PENETRATION

VIETNAM DIGITAL TREND | DIGITAL MARKETING

02 / MEDIA PENETRATION


TV & Print is still dominationSource: Yahoo & TNS - Internet & Media Shift

# /


# / BUT THEY ARE ALL DECREASE FOR A NEW TREND


But they are all decrease for a new kid on the blockSource: Yahoo & TNS - Internet & Media Shift

# /


# / BUT THEY ARE ALL DECREASE FOR A NEW TREND


Online Marketing is effective & cost saving in the current situationSource: Yahoo & TNS - Internet & Media Shift

CONCLUSION


CONCLUSION

DIGITAL MARKETING is very effective & cost saving to do marketing. Because of:

• Internet user in Vietnam is expanding with “miraculous” speed.(VINASA Vi P id t)(VINASA Vice President)

• Your target is in there.• Easy to measure, tracking.• Captivated, young audience.g• It’s wave of the future• 66% home penetration in 4 key cities in Vietnam.


VIETNAM DIGITAL TREND | SITUATION

BUTBUT…



MY FAVORITE QUOTEMY FAVORITE QUOTE

Social Media is like teen sex.Everyone wants to do it. Nobody knows how.“ When it's finally done there is surprise it's not better.

Avinash Kaushik, Analytics Evangelist. Google



MY SUGGESTIONMY SUGGESTION


VIETNAM DIGITAL TREND | SUGGESTION

#01SUGGESTION #01

USE WHAT THEY ARE USINGUSE WHAT THEY ARE USING• Facebook• Blog• RSS

T itt• Twitter• Flickr• YouTube• NewsletterNewsletter• Forums – but do not spam them/ interact with them



#02

MAXIMIZE YOUR TRAFFIC

SUGGESTION #02

• Microsite is still ideal for short/season campaign.• Ignore Quantity go Quality.• Have SEO plan from the beginning of your campaign.• SEM E mail marketing E PR still an effective way to drive traffic in short time• SEM, E-mail marketing, E-PR still an effective way to drive traffic in short time.



#03

HAVE AN UMBRELLA

SUGGESTION #03

HAVE AN UMBRELLA• Nobody remember tons of microsite everyday. • Build and maintain your portal / corporate website together with your microsite campaignmicrosite campaign• Have account: Facebook, Twitter, Flickr, YouTube… for your brand.



#04SUGGESTION #04

MEASURE, MEASURE & MEASURE• Google Analytics• Keyword determine• Traffic Tracking• Site ranking• Conversion Rate, CTR, PPC, CPI, CPA…



#05

CONNECT WITH YOUR OFFLINE ACTIVITIES

SUGGESTION #05

CONNECT WITH YOUR OFFLINE ACTIVITIES• In Vietnam, Social Media is not everything.• Lots of people online, but also lots of people still out there.

S i l M di i j t i f ti it’ t l thi ! Social Media is just wing for tiger, it’s not replace everything!



THANK YOU!THANK YOU!


Business

Vietnam Digital Landscape 2009