1. Intro slideHow Video Marketing Drives SalesJanuary 2014
Steve Winterhalter
2. People dont readEXTRAEXTRA
3. Push to ad drama
4. Video stimulates recall4
5. You can measure engagement5
6. Owned, Earned, PaidOwned MediaEarned MediaPaid Media
7. KMART
8. Online Adspend GrowthUS Online Video Ad Spending 2011-2016,
eMarketer, May 2012
9. The present sitch viewed by a pro video professional.1% CTR
(source: Doubleclick) You are more likely to survive a plane crash
than click on a banner ad. (Source: Solve Media) 8% of web surfers
are responsible for 85% of all clicks (Source: comScore) About 50%
of clicks on mobile banners are accidental (Source: Goldspot)
10. Present sitch specific to affiliatesVideo Addresses a
Larger Spectrum of Purchase IntentVideo Mktg.Affiliate Mktg.
11. Consumers Interact with VideoSource: Invodo 2013 11
12. Video Views ConvertSource: Invodo 2013 12
13. Things to consider before launching into videoHow Can
Affiliate Marketers use video to generate sales? First, understand
how the medium works: the different types of video devices and
consumption patterns.For Example: Lean forward viewing compared to
lean back Device type: iPad, desktop, mobile Timing: Watching day
versus night Video types: product reviews, how tos,
14. Ways to make money with videoTwo Avenues for Generating
Revenue with Video Build an audience and monetize Have others
monetize it Get a channel sponsor Feature your own products or have
exclusive representationsYou dont even need to make your own video
Use Video to drive traffic Target audiences and monetize with
performance links Can be used with search, display, email,
retargeting, etc.
15. Conclusion: Why video is awesomeConclusion: Why video is
awesome Very information dense Video works in all three media
types: paid, owned, earned media Works through all stages of sales
funnel awareness through action Content can be advertising
Engagement: Great at getting and keeping audience attention +
measureable Converts better Recall: Its more memorable Its
shareable, maybe even viral Formats well to all devices fits into
our lives There are different types of video formats-each bring a
different way to market and to target
