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How Video Marketing Drives Sales January 2014 Steve Winterhalter

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  1. 1. Intro slideHow Video Marketing Drives SalesJanuary 2014 Steve Winterhalter
  2. 2. People dont readEXTRAEXTRA
  3. 3. Push to ad drama
  4. 4. Video stimulates recall4
  5. 5. You can measure engagement5
  6. 6. Owned, Earned, PaidOwned MediaEarned MediaPaid Media
  7. 7. KMART
  8. 8. Online Adspend GrowthUS Online Video Ad Spending 2011-2016, eMarketer, May 2012
  9. 9. The present sitch viewed by a pro video professional.1% CTR (source: Doubleclick) You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media) 8% of web surfers are responsible for 85% of all clicks (Source: comScore) About 50% of clicks on mobile banners are accidental (Source: Goldspot)
  10. 10. Present sitch specific to affiliatesVideo Addresses a Larger Spectrum of Purchase IntentVideo Mktg.Affiliate Mktg.
  11. 11. Consumers Interact with VideoSource: Invodo 2013 11
  12. 12. Video Views ConvertSource: Invodo 2013 12
  13. 13. Things to consider before launching into videoHow Can Affiliate Marketers use video to generate sales? First, understand how the medium works: the different types of video devices and consumption patterns.For Example: Lean forward viewing compared to lean back Device type: iPad, desktop, mobile Timing: Watching day versus night Video types: product reviews, how tos,
  14. 14. Ways to make money with videoTwo Avenues for Generating Revenue with Video Build an audience and monetize Have others monetize it Get a channel sponsor Feature your own products or have exclusive representationsYou dont even need to make your own video Use Video to drive traffic Target audiences and monetize with performance links Can be used with search, display, email, retargeting, etc.
  15. 15. Conclusion: Why video is awesomeConclusion: Why video is awesome Very information dense Video works in all three media types: paid, owned, earned media Works through all stages of sales funnel awareness through action Content can be advertising Engagement: Great at getting and keeping audience attention + measureable Converts better Recall: Its more memorable Its shareable, maybe even viral Formats well to all devices fits into our lives There are different types of video formats-each bring a different way to market and to target
  16. 16. Thank YouSteve Winterhalter [email protected]