“EMPLOYEE SATISFACTION VERKASANGRUR MILKFED”

COMPANY PROFILE

NAME : Verka Milk Plant.ADDRESS : Verka Milk Plant, Sangrur,PunjabRAW MATERIAL : Milk.PRODUCTS : Pasteurized milk, Special kheer,

Ghee, Curd, Cheese, Milk Cake, Sweet flavored milk,WORKING HOURS : 24 hours (3 shifts).TOTAL WORKERS : 200 Workers in the

Three shifts.Capacity : 1 Lakh Ltrs per day. 

MAIN CENTRES AND THEIR BRANCHES:About 300 milk producing societies come under Milk Plant Sangrur which is operating in the whole Sangrur district. All these are divided into six main centres which they are as under:LOCAL SANGURUR 140MALERKOTLA 50SEHNA 30MEHAL KALAN 30CHANGLIWALA 30SANDHORE 20Place: Name of the Society Milk per day (in liters) Local Sangrur 40000, Sehna 8000, Mehal kalan 5000, Changliwala 7000.

Mission & Vision Vision:To become the most admired brand in the dairy sector and vibrant cooperative institution in the country, facilitating inclusive growth. 

Mission:Ensuring prosperity to the milk producers’ by ensuring milk procurement at remunerative prices around the year coupled with providing quality extension services for enhancing milk production as well as reducing costs. Ensuring quality processing of milk and production of milk products in a clean, hygienic manner and making them available to the consumers .

Objectivesa)To bring prosperity to Milk Producers in the State through assured market and remunerative prices all round the year.b) To provide fresh hygienic milk to urban consumers at reasonable rates. c) To ensure viability and growth of Milk Unions by converting surplus milk into products and ensure their marketing.d) To modernize existing Plants and upgrade technology from time to time.

Financial conditions

Year Turnover(crore) Profit/loss(lakh)

2010-11 73.45 174.77

2011-12 81.96 86.31

2012-13 91.28 -157.00

2013-14 122.03 40.38

2014-15 93.51 0.38

DISTRIBUTION CHANNEL

MILKFED

COMPANY

 

WHOLESALER 

RETAILER

 

CUSTOMER

PRODUCT’S OF VERKA

PRODUCTS PACKINGGHEE TIN PACK  500 gms., 1 Kg., 2 Kg., 5 Kg &15

Kg.TABLE  BUTTER  10 gms. 100 gms. & 500 gms.

CHEESE 200/400 gms. Cekatainer, 200 gms. Singles, 400 gmsTin & 1 Kg. Brick

PIZZA CHEESE  200 gms. & 1 Kg. Pack

VERKA  VIGOUR  500 gms.  Jar, 500 gms. Refill & 1 Kg. Jar

DAIRY WHITENER  500 gms. Pkt. & 10 Kg. Tin

SKIMMED MILK POWDER 

200 gms. & 500 gms. Bottle, 500 gms. Cekatainer1 Kg. Pkt. & 25 Kg. Bag

WHOLE MILK POWDER 

500 gms. Tin, 1 Kg. Tin, 10 Kg. Tin

SWEETENED FLAVOURED MILK 

200 ml. Bottle, 200 ml. Tetrapak

SWEET LASSI  200 ml. Tetrapak