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USING SOCIAL MEDIA TO DRIVE CHANGE 1 Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected] AS HR CONTINUE TO TRY TO REDEFINE ITSELF IN THIS NEW TECHNOLOGY-DRIVEN WORLD, MOBILIZING EMPLOYEES AND TECHNOLOGY ADOPTION IS CRUCIAL TO THOSE CHANGES

Using social media to drive change

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Page 1: Using social media to drive change

1Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

USING SOCIAL MEDIA TO DRIVE CHANGEAS HR CONTINUE TO TRY TO REDEFINE ITSELF IN THIS NEW TECHNOLOGY-DRIVEN WORLD, MOBILIZING EMPLOYEES AND TECHNOLOGY ADOPTION IS CRUCIAL TO THOSE CHANGES

Page 2: Using social media to drive change

2Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

HUMAN CAPITAL PRIORITIES VARY BY INDUSTRY, WITH ONE EXCEPTION: LEADERSHIP

Over the years, I gained strong understanding that productivity is the result of complex, interrelated factors, spanning from IT systems and processes to culture, and incentive to total rewards. I help companies to develop the capacity to change—and do so without buckling under the pressure of new ways of working or disrupting their ongoing business operations.

Page 3: Using social media to drive change

3Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

SADARA CHEMICAL COMPANY

4,000

Employees

60,000Project

Employees

1,000 employees got $250k worth of training

With 26 integrated world-scale manufacturing Plants Sadara will produce more than THREE MILLION TONS OF PRODUCTS EVERY YEAR.

FORTUNE500

By Design

$20Bn

26 Plants

Page 4: Using social media to drive change

4Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

THE CHALLENGE How to deliver effective communication and establish collaboration necessary execute mission critical HR activates.

Page 5: Using social media to drive change

5Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

MASTERING SOCIAL MEDIA - HARNESS SOCIAL TOOLS TO TRANSFORM HR

Page 6: Using social media to drive change

6Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

GAINING THE TRUST AND CONFIDENCE OF YOUR EMPLOYEES IN ORDER TO DRIVE THE CHANGE Don’t Just Build a Solution - Get it Adopted

ACCEPTANCE

Week 5-8

Focus on securing favorable response

InternationalizationDealing with limited resistance early Identifying early adopters

STEP 3AWARENESS

Sharing case studies

Week 1-2

Sharing infogrpahs

Deep Dives

Demo Workshops

STEP 1UNDERSTANDING

Week 3-4

1 on 1 Discussions

Dialogue with teams Repetition of awareness activities

STEP 2ALIGNMENT

Week 8-9

Connecting Org Goals

Behavior change

Reward Program

Pilot Program

STEP 4COMMITMENT

Week 9-12

Activ

ities

Training

On-going support

Buy-in and Ownership

STEP 5

Page 7: Using social media to drive change

7Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

COMMUNICATE EFFECTIVELY THROUGHOUT THE ORGANIZATION

Unleash Creativity, Diverse Thinking and InnovationImprove Speed, Agility and Efficiency

Strengthen Culture and Employee Camaraderie

Unlock Institutional Knowledge and Expertise

Eliminate Regional and Global

Communication Barriers

Make Information Mobile

Retain and Recruit Top Talent

Lead With Clear Communication

Page 8: Using social media to drive change

8Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

HOW TO CREATE A PLACE WHERE EVERYONE CAN HAVE A VOICE AND PARTICIPATE

In the business world, listening goes much farther than speaking and is undoubtedly the most important component of effective communication in an organization. Additionally, if you don't listen to people, they won't listen to you.

Instead of SUGGESTION BOX by using enterprise social media employees can now share their experiences and suggestions good as well as bad.

TOWN HALL MEETINGS enable senior leadership to keep employees informed, engaged and in sync with business goals.

Get managers to EMBRACE DIFFICULT CONVERSATIONS and make your managers better at having difficult conversations with employees.

THE SOCIAL CEOs listen ahead anticipating and shaping the way conversations move next by inserting questions that stimulate or redirect the conversation.

Page 9: Using social media to drive change

9Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

MEASURE THE EFFECTIVENESS OF YOUR STRATEGY

EFFECTIVENESS OF YOUR

COMMUNICATIONS

VIEWSHow many people are you reaching?

FOLLOWERSHow many employees actively participate in the conversation.

ENGAGEMENTAre you getting people interested? What is the frequency of conversations?

CONVERSIONAre people acting to

help your organization?

Page 10: Using social media to drive change

10Twitter @AskTheHRguy - Follow us! | askthehrguy.com | [email protected]

THANK YOUQUESTIONS ARE WELCOMED