1. Using LinkedIn toGrow Your Business Ken Partain

2. LinkedIn for Business About LinkedIn Establishing Your Company Presence Attracting Followers Engaging with Followers Amplifying Your Message Analyze and Refine 3. About LinkedInDemographics150M Registered Users 50% Female - 50% Male71% Income greater than $50k37% Have some college50% Have Bachelors or Graduate Degrees81% Age 35 and overhttp://mashable.com/2012/03/09/social-media-demographics/ 4. About LinkedInQuality Audience Purchasing Power Influential Educated 5. About LinkedInProfessional Context 75% use LinkedIn for business news and company research 80% influence business decisions 6. About LinkedInWhat Members WantAn inside look at companies and productsTo connect with colleagues, peers and other professionalsSolutions to problemsIndustry InsightsBuilding personal brand 7. Establish Your Company Presence Create Your Company Page 8. Establish Your Company Presence Create Your Company Pagehttp://learn.linkedin.com/company-pages/Write a Good DescriptionChoose Appropriate CategoriesCreate a Content Plan and CalendarSet up Products & Services Pages 9. Attract FollowersComplete Profile for All EmployeesLink to Company PageAnnounce Page in Newsletter or BlogAdd Follow Button to Website 10. Get Active in Groups Company Page Followers Belong to 13 Times as Many Groups Find Groups With Members of Your Ideal Target Audience Post Helpful Content and Questions Support Member Driven Discussions 11. Engage FollowersEngage with Status UpdatesEngages members are 50% more likely to purchase fromthe company they are followingKeep Status Updates BriefPost once per day to reach the majority of your uniqueaudience.Morning updates receive highest engagement 12. Engage FollowersMaster 3 Types of ContentUnique Created by you or someone in your companyLinked Created by a third-partySourced Commissioned or co-created 13. Engage FollowersUnique ContentBlog PostsCompany VideosInterviews with ExecutivesWebinarsEventsWhite Papers 14. Engage FollowersLinked ContentIndustry NewsExpert Third-party ResearchNews Coverage of Your Company 15. Engage FollowersSourced ContentEducational or Informational Guest Posts from PartnersLinkedIn PollsCross Post from GroupsProduct TestsTestimonials 16. Amplifying Your MessageLikeShareCommentRecommend 17. Amplifying Your MessageBest PracticesEncourage followers to like or commentLink to best-of listsInvite customers to recommend your productsPost great videosAsk questions that elicit a responseBecome active in comments 18. Analyze and RefineTrack Metrics That MatterFollower StatsPage StatsImpressionsEngagement RateAmplification RateLead GenerationFollower Conversion 19. Connect with Us: By email: kenpartain@wemakemarketingeasy.com On Twitter: http://twitter.com/kenpartain On Facebook: http://www.facebook.com/IPGSearchMarketing On LinkedIn: http://www.linkedin/in/kenpartain On Google+: http://EZ.com/IPGGooglePlus 20. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com512-651-2963