Using Google Plus to Grow Your Business

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    16-Apr-2017

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Using Google+ toGrow Your Business

Ken Partain

Google+ for Business

What is Google+?Google+ LocalCirclesHangoutsCommunitiesEventsMeasuring Your Success

Google+ for Business

What is Google+?

Social Media? - Yes and No

Social Layer? - Absolutely!

Google+ for Business

The Social Layer

Gmail

YouTube

Maps

Adwords

Chrome / Chromebook

Blogger

News

Drive

Toolbar

Earth

Google+ for Business

Google+ Local

The Evolution of Google Places

Includes Company Information, Map, Hours, etc.

Customer Reviews

Social Engagement

Google+ for Business

Google+ Local

Choose Your Business Category

Local Business or PlaceProduct or BrandCompany, Institution or OrganizationArts, Entertainment or SportsOther

Google+ for Business

Google+ Local

Optimize Your Profile

Choose a great cover image and profile imageOptimize intro, links and contact informationConnect with your siteInclude links to other online profilesPay attention to your Hovercard as wellPhotos and Videos will show once they are shared

Google+ for Business

Circles

Can also be considered channels

Segregate audiences you want to share with

Segregate people and companies you want to follow

SEO Tip: Circle names are tags for people and companies in the circle

Google+ for Business

Hangouts

Video Chat with up to 9 friends

Can be recorded and uploaded directly to YouTube

Great for impromptu meetings, online demonstrations and customer service

Each Hangout has a unique URL

Google+ for Business

Hangouts

Recurring Hangouts set up as a future Event

Hangouts on Air live streaming to your Google+ profile, your YouTube channel and your website

Advanced Tip Lower Third

Google+ for Business

Communities

Similar to Google Groups

Can be public or private

Discussion categories for posts

Members can be moderated

Posts can't be shared with multiple communities at once

Google+ for Business

Events

Choose a theme

Syncs with Google Calendar

Schedule Hangouts for virtual events

Party Mode Adroid App for sharing event photos

Google+ for Business

Measuring Your Success

Social Reports in Google Analytics

Measure the impact of social media

Learn which social sources refer engaged visitors

Discover what your visitors are sharing and where

Connect with Us:

By email: kenpartain@wemakemarketingeasy.com

On Twitter: http://twitter.com/kenpartain

On Facebook: http://www.facebook.com/IPGSearchMarketing

On LinkedIn: http://www.linkedin/in/kenpartain

On Google+: http://EZ.com/IPGGooglePlus

On Pinterest: http://pinterest.com/kenpartain

Thank you!

Ken Partainkenpartain@wemakemarketingeasy.com

512-651-2963