@UKAvery #AveryWePrint1

Using emotion to build your brandKaren Fewellon behalf of @UKAvery #AveryWePrint

@UKAvery #AveryWePrint2

Your Thoughts

I am proud to be a small, independent business and want to tell the world

I pride myself on the personalised service my business offers clients and customers

The best thing about being a Mumpreneur is the freedom and flexibility to fit work in around my other life commitments

1.

2.

3.

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A recent study of 2,000 UK adults, commissioned by us here at Avery WePrint

National Research Study

Over 80% of Brits reported feelings of happiness or contentment when they purchased from a small business.

This figure dropped to just 53% feeling this way after purchasing from a large company.

60% told us the number 1 benefit of buying from a small business is the personalised service

Over 80%

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A quarter of Brits said:

Choosing to buy from a small business actually made them feel good about themselves

How do customers feel when they buy from a small business?

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1. Haircut

2. Restaurant meal

3. Fresh produce e.g. fruit & vegetables

4. Takeaway tea & coffee

5. Greeting cards, gifts and presents

6. Car repairs and services

7. Books, newspapers and magazines

8. Snacks and food to go

9. Jewellery

10. Artwork

Top ten products & services Brits want from small businesses

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Emotions & Marketing

PrimalEmotionalRational

Decisions

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Emotions & Marketing

An average person makes more than 200 decisions about food every day,

many of which are made unconsciously.

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Emotional Branding

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service

over another.”

Seth Godin

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Emotions

Emotions are the driving force of many of our behaviours

Your brain detects threat or reward

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Emotions

ThreatAdrenalineCortisol

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Emotions

DopamineOxytocinSerotonin

These chemicals make us feel good and motivate us to continue on the task or behaviour

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Emotions & Marketing

"There is no 'Buy' button in the brain. There is a 'Story' button.”

@pauljzak @uweg

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Your Brand Story

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Trust in Marketing

Brits were more likely to put their trust in a small business owner than the CEO of a large company.

A third of people felt that small business owners were trustworthy, but just 5% of Brits felt that the CEO of a big business could be trusted.

When asked how they'd describe a small business owner, the number one response was "hard working", cited by almost 75% of people

Almost a third of Brits stated they had to trust someone before doing business with them

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My own Avery WePrint order

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Customer Designs

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Customer Designs

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Examples

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Avery WePrint – Personalise everything

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Avery WePrint – Order and design when it suits you

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Avery WePrint – Large and small orders are welcome

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Avery WePrint – Build your emotional brand

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You deserve a reward

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Competition - #AveryWePrint

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Good Luck