Using Webinars to Engage Prospects

1. Set your purpose

What I want to get from a webinar?

Webinar = Web-based Seminar

PurposeLead generation

Engagement

Brand Awareness Training

Education

Sales material

2. Target your audience and market

Who is going to watch me?

Who will be invited?

Market

• Country• Nature of

business

Group of interests

• Associations• Job tittles• Other

Organizations

Target audience

2. Programming of Content

What I am going to say?

Content

Choose the topic related to your business

Plan a series of events related to your content

Neutral Speech vs. Sales Speech• Keynote Speakers

Get producer’s support

3. Prepare your presentation

What I need to be prepared?

Presentation

Use your communication skills

Schedule a dry run with the producer

Prevent technical problems

4. Promote your event

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What Web2Present can do for you?Online

Marketing

PR and Online Media

Promote your event

Recruit your

audience

5. Performance

Showtime!

What do you need?

We advise you to join the webinar 10 minutes before the starting time.

Check your timezone!

Post event

What to do after the event?

Post event

Publish the recording

Design a poll to qualify your audience better

Continue to your qualified leads to your sales team

Redirect your audience to your website to give more information

More Questions?

https://www.facebook.com/web2present

http://www.linkedin.com/groups/Webinar-Community

@Web2Present