HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“Alphabet soup: What’s the changing role for trade associations and communities?”Presented by Tim Brunelle

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Backround image ©Kevin Dooley from Flickr http://is.gd/mbLu

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Tim Brunelle

CEO of Hello Viking [dot] comMIMA Board of DirectorsMCAD Adjunct Faculty

tbrunelle.extendr.com

The good news:

The Twin Cities are well stocked with marketing and communications associations and communities.

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Minnesota Interactive Marketing AssociationAdvertising Federation of MN (Ad Fed)American Marketing Association | MN ChapterMidwest Direct Marketing AssociationPublic Relations Society of America/MNSocial Media Breakfast MSPLikemindMinnesota Magazine & Publishers AssociationInternational Association of Business CommunicatorsAd2Conversations About The Future Of AdvertisingTweetUpsUnSummit

The good news:

Between all of these organizations, we have access to 100+ events and thousands of contacts each year.

Minnesota Interactive Marketing AssociationAdvertising Federation of MN (Ad Fed)American Marketing Association | MN ChapterMidwest Direct Marketing AssociationPublic Relations Society of America/MNSocial Media Breakfast MSPLikemindMinnesota Magazine & Publishers AssociationInternational Association of Business CommunicatorsAd2Conversations About The Future Of AdvertisingTweetUpsUnSummit

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Hurray for us.

Image ©George Pollard via Flickr http://is.gd/mgiT

Established value of trade associations:

Crowd = Networking

Sources for Education+Job opportunities

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Secret sauce = volunteers

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Hurray for volunteers.

Image ©George Pollard via Flickr http://is.gd/mgiT

Opportunities = changing roles for trade associations:

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

1. “Nimbleityness”

2. Nurturing individualism within the wisdom of crowds

3. Less talk. More action. i.e. stewarding solutions

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Opportunities = changing roles for trade associations:

“Nimbleityness”

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Image ©stallenuk via Flickr http://is.gd/mgol

i.e. The ability for an organization to leverage technology and energy to create new forms of collaboration and mutual benefits.

Nurturing individualism within the wisdom of crowds

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Image ©jadydangel via Flickr http://is.gd/mgCJ

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Video by Kutiman http://www.youtube.com/watch?v=AzZi-btc8AA

An awesome metaphor for this point, courtesy of YouTube and Kuliman. Associations can bring together all kinds of individual talents to create something powerful and new (that wouldn’t happen otherwise).

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Image ©godzillante via Flickr http://is.gd/mgE6

Less talk. More action. i.e. stewarding solutions

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

If the economy really does suck, to the point that associations are losing lots of members, then isn’t it

time for a different approach?i.e. A commitment to volunteer X hours for the association

or a related charity = your annual membership

Less talk. More action. i.e. stewarding solutions

In addition to networking and education, couldn’t associations unite their members to take on local social

or charitable challenges? i.e. A team of individual experts within a trade association

could work together to solve a community problem, facilitated and endorsed by the association

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

“What’s the changing role for trade associations and communities?”

Opportunities: 1. “Nimbleityness”2. Nurturing individualism within the wisdom of crowds3. Less talk. More action. i.e. stewarding solutions

Established value:Crowd = NetworkingSources for Education+Job opportunitiesSecret sauce = volunteers

Thank you.

HACKING THE RECESSIONMarch 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“The changing role for trade associations and communities” by Tim Brunelle

Image ©AndiH via Flickr http://is.gd/mgJK

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