Unlocking the Power of B2B Content Marketing

© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive

Unlocking the power of

B2B Content Marketing

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91% of B2B marketers use content marketing for improving website traffic.

Content Marketing for B2B companies




91% of B2B marketers use content marketing for improving website traffic.

Content enables you to achieve 62% Higher Lead Generation from your B2B website.





• High Ranking in Google and other search engine results by using quality content.

• Customers looking for valuable information can find you easily and engage instantly.

• Content is the best way for building brand awareness and gaining trust

Why you need it?








Why you need it?









Why you need it?




• White papers

• Blogs

• Case Studies

• Webinars

• Ebooks

• Videos

• Presentations

To engage and convert different prospects effectively, you need to make your website content rich by creating versatile content pieces such as:


Why you should use?




ADP, one of the largest providers of business outsourcing, serves 600000

businesses of all types and sizes in more than 125 countries.

Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead.

White Papers







White Papers

White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.

Using White papers in the form of gated content, you can Generate more Sales-ready Leads.







White Papers

White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.

Using White papers in the form of gated content, you can Generate more Sales-ready Leads.




Kinaxis, a supply chain management company used blogging platforms to

increase their business. They achieved 270% hike in website traffic and

320% increase in web conversion.

B2B Blogs







B2B Blogs

Blogging allows you to connect with your prospects unlike any other marketing channel.

By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.







B2B Blogs

Blogging allows you to connect with your prospects unlike any other marketing channel.

By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.




Open Text, one of the largest software company, created a personalized new

customer on boarding site offering case studies and eBooks.

They gained 1700 new contacts with opportunities worth $ 1.8 million.

Case Studies







Case Studies

Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.

Case studies make great sales collateral for your team & are used in drip campaigns.







Case Studies

Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.

Case studies make great sales collateral for your team & are used in drip campaigns.



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Demand base, a technology company designed a Webinar and a live

presentation.

The results of the campaign included 1700 leads, 5000 view on Slideshare

and $1 million in new business.

Webinars





presentation.



Build credibility for your business and easily project your messages to a larger audience in an interactive manner.

Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more

Webinars





presentation.



Build credibility for your business and easily project your messages to a larger audience in an interactive manner.

Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more

Webinars




Sales Benchmark, a consulting firm, launched a campaign, targeting

prospects that were newly hired VP of sales; The promoted eBook got

5781+ downloads by target VP’s.

eBooks







eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.

eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc.

eBooks







eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.

eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc.

eBooks




Peddinghaus Corporation, a premier manufacturer of steel equipment,

utilized You Tube channel for increasing its brand awareness and within a

short span amassed 28,000 YouTube views on their channel.

Videos







Videos

Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.

Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.







Videos

Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.

Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.




Holland-Mark, a Boston-based digital agency, was recently featured on

the home-page of Slideshare for their “selling the dog food: startup

marketing” PowerPoint. Within a short span presentation gained 9,987

views, and dozens of qualified leads.

Presentations








Presentations

PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.

Presentations with catchy graphics and images are best medium for storytelling and brand awareness.








Presentations

PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.

Presentations with catchy graphics and images are best medium for storytelling and brand awareness.




At Grazitti Interactive, we create content, which is engaging and enriching. For us, content creation is not a nicely worded piece of collateral but a well-strategized and targeted message enveloped in an interesting story.

We create effective content for following:

Grazitti Content Marketing Services

• White Papers• Case studies• eBooks• Newsletters• Datasheets• Presentations• Flyers

• Micro site & communities• Video embedded PDF• Demos• Webinars• Product 360s• Websites




Our Content Portfolio

eBooks Presentations Product Demos

Infographics Videos Blogs

Need content that drives higher user engagement? Contact Us Now



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Unlocking the Power of B2B Content Marketing