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Oscar Rydmann from LinkedIn is doing a presentation at the first JOB2SEA seminar in E
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AGENDA
Oscar RydmanEnterprise Account ExecutiveNordics LinkedIn
Stockholm| Hiring Solutions & Online Media
Profile: se.linkedin.com/in/oscarrydman/
Connections: 500+ Recommendations: 5
Email: [email protected]
• Personal networks vs Professional networksSOCIAL MEDIA• Early majority of companies recruitingDEVELOPMENT• Too many alternativesBARRIERS• Keep it simple and relevantROE• Think about the mindsetDIFFERENT CHANNELS• A fully updated profile – searchable and attractiveYOUR RESOURCE• Can stay with the companyDATA• What are relevant criteriaTARGETING
Our mission:“Connect the world’s professionals to make
them more productive and successful”
LINKEDIN INTRODUCTIONMISSION STATEMENT
LINKEDIN INTRODUCTIONTHE VALUE WE BRING TO MEMBERS
EverywhereWork wherever
our members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
+187,000,000 members+1,000,000 Logistics and Supply Chain+110,000 Shipbuilding+330,000 Maritime
+40,000 Engineer+7,000 Captain+3,700 Seaman+3,000 Chef+1,400 Cadet+1,200 2nd Officer
LINKEDIN INTRODUCTIONMEMBERS
LINKEDIN INTRODUCTIONTHE VALUE WE BRING TO COMPANIES
SellTurn cold calls into
warm prospect
MarketConnect most effectively
with professionals
HireEngage the world’s best
passive talent
22%
44%
16%
10% 4% 4%
Yes! 47%Yes if relevant job 48%
Yes if I know the recruiter 2%
No Thanks 4%
Jobs
Company Pages
Groups
Address Book
People Search
Home Page
Inbox
Profile Views
12%
18%
22%
32%
34%
60%
70%
73%
82% 73% Su
per p
assi
ve
Expl
orin
g
Tipt
oein
g
Sear
chin
g
Net
wor
king
Hun
ting
OF THE CANDIDATES ARE “PASSIVE” JOBSEEKERS
ARE LOOKING AT OTHER PEOPLES’ PROFILES
96% ARE POSITIVE ABOUT BEING APPROACHED
NOT ACTIVE PROFILESPOSITIVE
LINKEDIN INTRODUCTIONMEMBER PREFERENCES
120%More likely to want to MAKE IMPACT
56%More likely to want
THE CULTURE TO FIT
33%More likely to want to BE CHALLENGED
TOP TALENT
SUMMARIZING THE CHALLENGE:
JUST FILLING POSITIONS NOT ENOUGH
TALENTTalent is what makes companies competitive. They make sure that the company is adapting to new market conditions.
FILLING POSITIONSWhen talent is what makes companies competitive, just filling a position is not enough. Top talent/ ideal candidates ares not actively searching
SPECIALISTSAnother factor that makes the exploring candidates (passive candidates) attractive is the fact that the specialists are getting more specialized
FARMINGWhen recruiting becomes more and more important, HR need to think more about farming relationships than hunting candidates. Basically this means more focus on proactivity than reactivity. Proactivity requires a strategic focus and executive attention
THE TALENT CHALLENGEWHAT WE ARE FACING
THE TALENT SOLUTIONKEY TAKEAWAYS
MEMBERS TARGETING
RESULTS
Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms
>80%
187+M
<20%Active
Passive
Social | Active | Passive
Reach the best candidates, not just the actives
THE TALENT CHALLENGEAVAILABLE CHANNELS
Super passive
Exploring Tiptoeing Searching Networking Hunting
22%
44%
16%10%
4% 4%
THE TALENT CHALLENGEPASSIVE CANDIDATES – HOW PASSIVE
Super passive
Exploring Tiptoeing Searching Networking Hunting
22%
44%
16%10%
4% 4%
"Active"“Passive"
THE TALENT CHALLENGEPASSIVE CANDIDATES – HOW PASSIVE
Super passive
Exploring Tiptoeing Searching Networking Hunting
22%
44%
16%10%
4% 4%
“Passive"
THE TALENT CHALLENGEPASSIVE CANDIDATES – HOW PASSIVE
THE TALENT CHALLENGEAVAILABLE CHANNELS
Step 1 Get the
executive team
engaged
Advertising“Recruitment Ads”
“Recruiter” Outreach
LinkedIn Job Network“Job Slots”
Employees“Work With Us”
”Career Page”
THE TALENT SOLUTIONOVERVIEW
Advertising“Recruitment Ads”
“Recruiter” Outreach
LinkedIn Job Network“Job Slots”
”Career Page”
THE TALENT SOLUTIONOVERVIEW
Employees“Work With Us”
Activate your employees as ambassadors
ACTIVATING EMPLOYEESYour employees constitute one of the cornerstones of your LinkedIn strategy. Most of them are already on the platform, they are already networking with your ideal candidates, and if you have successfully attracted great people that are currently working at your company, they are likely to know other great people.
OBJECTIVESBy using the Work With Us function you can expect: Your referral program to get
an extra boost Your follower base to
increase Your Career Page and Jobs to
get more views
PRODUCT DEEP DIVEWORK WITH US – ILLUSTRATION
Members Last month’s visitors
Man Diesel 2,200 5,800
Clipper 215 1,100
Force 517 1,376
Nordic Tankers 166 1,054
PJ Diesel 14 104
Rohde Nielsen 57 184
ShipIT 13 85
Crowcon 79 394
Advertising“Recruitment Ads”
“Recruiter” Outreach
LinkedIn Job Network“Job Slots”
Employees“Work With Us”
THE TALENT SOLUTIONOVERVIEW
”Career Page”
Explain why it is a good choice to join
your company
PRODUCT DEEP DIVECAREER PAGE – ILLUSTRATION
Visualization
People
Videos
Testimonials
Advertising“Recruitment Ads”
“Recruiter” Outreach
Employees“Work With Us”
”Career Page”
THE TALENT SOLUTIONOVERVIEW
Explain current opportunities
LinkedIn Job Network“Job Slots”
PRODUCT DEEP DIVEJOBS – ”JOBS YOU MAY BE INTERESTED” IN CHANGES EVERYTHING
Automatic matching
Job ad
Job you may be interested in:
EngineerCOWI
Advertising“Recruitment Ads”
“Recruiter” Outreach
LinkedIn Job Network“Job Slots”
Employees“Work With Us”
”Career Page”
THE TALENT SOLUTIONOVERVIEW
MAN DIESEL & TURBOSTATISTICS CASE - MEMBERS
MAN DIESEL & TURBOSTATISTICS CASE – EMPLOYEE PROFILE VISITORS
MAN DIESEL & TURBOSTATISTICS CASE – HIRES
MAN DIESEL & TURBOSTATISTICS CASE – FOLLOWERS
