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TREW TalkSearch Engine Optimization (SEO)
Unlocking the Secret to Keyword Success
TREW Talk | @trewmarketing | [email protected]
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Hollie NishikawaMarketing Specialist
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Millions of new website pages are being added every week
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92%Of online users first use search engines to look for services and products. HubSpot’s State of Inbound Marketing, 2012
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ELEMENTS OF SEO
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Elements Affecting Search Results
• Blogs, new webpages, white papers, case studies, video, etc.
Fresh Content
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Elements Affecting Search Results
• In content, URL, and tagsKeywords
http://www.trewmarketing.com/spotlight/best-practices/practical-steps-for-creating-a-product-positioning-statement/
Title
Text
Images
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Elements Affecting Search Results
• In content, URL, and tagsKeywords
#6!
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Elements Affecting Search Results
• Keywords used throughout the site hierarchy
Site Architecture
Homepage
Products
Product 1
Product2
Services
Service 1
Service 2
Industries
Industry 1
Industry 2
About Us Contact Us
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Elements Affecting Search Results
• Both external and internal linking to your siteLinks
Your Site
Industry Sites
Client Sites
Blog Sites
News Sites
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Elements Affecting Search Results
Keywords on Page(in content & tags)
Links to Page(external & internal
linking)
Fresh Content(and history of
domain)
Site Architecture (terms through site)
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How people search for
your products/ser
vices
What it Is - 6 Core Desktop
- 12 Core Computer
What it Does - Animation Desktop
- 3D Rendering Computer - Video Editing PC
What it’s For - AutoCAD Computer
- Autodesk PCWHO it’s For
- Computer for Architecture
Specific Features - Liquid Cooled PC
Buying Intent - Render Farm Services
- Render Farm Price
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Aim for the Chunky Middle
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Next Steps
Include the keywords on the website pages
Blog about the keywords
Include strategic keywords in press releases
Prioritize keywords based on performance
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THANKS FOR JOINING!Take your marketing to the next level: • Download Smart Marketing
for Engineers
• Subscribe to our weekly blog
• Contact Us [email protected]
• Watch the original webinar
