The success of business is mainly through the customers. Businesses consider customer experience as the key differentiator for satisfying the customers. “Phygital” has the power to transform customer experience positive.

You may be wondering what does Phygital mean? Let’s discuss about it now.

What is Phygital?

In simple terms, Phygital bridges physical & digital world and creates an network between the brands & customers.

Physical + Digital = Phygital

It has the ability to bring customers closer to the brands. This is a true definition for the digital revolution. It enables the brand to connect its digital presence into a real world experience. Hence they can make themselves tangible to the customers.

Phygital in E-commerce:-

Phygital gives the customers a wonderful physical and digital shopping experience by connecting the digital world with the physical world. Here the physical and digital boundaries are merged by the brands. It provides online and in-store personalized real time experience for the customers. Thus improve and facilitate customers shopping experience.

Retail businesses have made their business digital nowadays. In this situation, Phygital - making an interactive platform where the customers can see the products in a screen and order things will have a great effect.

The online shoppers can view the products as if they see the real products and enjoy real shopping experience. Even the products are intangible yet the customers get the feeling that they have seen the products directly. Customers will be able to get their ordered things at their doorsteps or from the retail outlet.

Recently Indian multinational conglomerate Tata group has launched Tata CLiQ, an Phygital ecommerce marketplace. It will integrate the online experience with omnichannel support at brick-and-mortar stores. The platform enables the online shoppers to choose home delivery or pick from store option after placing their orders.

Phygital is going to be in the current trends and will make customers shopping experience more delightful.