Henrik Bohman, Product Manager – 7 October, 2013

Born out of frustration

Wanted: £Wanted: €

How it works

It all depends on the rate between the currencies

The rate

The real rate 1.1853

1.1260

In essence ...

... someone just put 30 pints of A. Le Coq on your card.

The epiphany

Had: €Wanted: £

Wanted: £Had: €

So, how about mobile?

Mobile is here to stay ...

... but is it the right thing?

From a startup point of view

Our most valuable resource is time.

We’re living on borrowed time. The only way to get more is to grow like there’s no tomorrow.

“We’ll just build an app ...”

Rally the forces – engineering, testing, marketing, design, copy, HR, product, management, PR, operations, support, legal etc.

What’s the alternative use of these guys?

A comparison

Say you’ve got a website with 10,000 users or customers.

You’re growing 5% monthly.

A comparison

A comparison

Now you’ve got two options:

Option A – improve what you already have to grow 7.5% instead of 5%

Option B – do mobile properly and grow it by 30% a month

A comparison

A comparison

A comparison

The conclusion

Don’t do mobile because you should. Do it because it’s the right time.

The conclusion

• How long can you stay alive? • Can you sacrifice short term gain for long term wins?

• What are your current numbers? • How much could they improve if you focused on it?

Know your numbers, make assumptions, dominate.

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