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How Social Media Supports Your Business Activities Kim Proctor iChannelGrowth.com © 2009 Copyright

Top Ways Social Media Can Support Your Business

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Outline of the top ways that social media can support and grow your business.

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Page 1: Top Ways Social Media Can Support Your Business

How Social Media Supports Your Business Activities

Kim ProctoriChannelGrowth.com

© 2009 Copyright

Page 2: Top Ways Social Media Can Support Your Business

Main Categories of Social Media

1. Social Networking Sites – Facebook, Linkedin

2. Blogs & Wikis– Internal and external

3. Micro-Blogging– Twitter

4. Bookmarking/Tagging Sites– Digg– Delicious

Page 3: Top Ways Social Media Can Support Your Business

Social Media Supports…

1. Business development– Prospecting, finding contacts, growing

understanding of customer needs

2. Growing visibility– Potential customers, existing customers– Educating, sharing company insights

3. Customer relationship development– Listening to customers

Page 4: Top Ways Social Media Can Support Your Business

Social Media Supports…

4. Decision support– Listening, learning from customers, potential

customers– Using it to make better decisions, better prioritize, etc.

5. Content monitoring– Google Alerts, search.twitter.com, etc.

6. Customer service support– Supporting issue resolution – On their preferred platform

7. Hosting a dialogue/ support– User forums, expert forums, customer communities

Page 5: Top Ways Social Media Can Support Your Business

Initial Discussion Issues

• Which of these 7 purposes can provide you and your company, with value?

• What do you see as the key cost-benefit issues in maintaining your participation in these various approaches to the Social Web?

• What other issues would you like to pose to the for their feedback?

Page 6: Top Ways Social Media Can Support Your Business

iChannelGrowth provides a suite of strategic planning services and tactical business development services FOR all companies using technology sales channels; from technology vendors, through distributors, to value added reselling partners and MSPs.

• Marketing services include:

– Social media that grows awareness and business development

– Website optimization and traffic strategies

– ROI trackable email campaigns for lead generation

Kim ProctorManaging DirectoriChannelGrowthwww.Twitter.com/retaincustomers