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Social media has gone from being a fringe element of online marketing and social communication to a must have for all businesses: national, international, and local whether online or brick and mortar.Where’s it going in 2011? What’s on the horizon? And dare I ask: what is the next new thing I have to figure out how to do?In this presentation I cover all the major platforms—Facebook, Google, mobile, email—and give you some insights into what’s trending, where to invest your time, and what’s likely to happen that matters to you in your business.
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Top Ten Social Media Predictions for 2011
Trends to watch and position your business to
cash in on…
Kathryn Gorges, www.thesocialmarketingdiva.comwww.facebook.com/SocialMarketingDiva
2011 Social Media Predictions
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Key Platforms to Watch
• Mobile• Facebook• Paypal• Google• Email• Collaboration tools: Twitter,
Chatter, Qontext, LinkedIn
2011 Social Media Predictions
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Mobile is the new Lens and the new Wallet
• Connections• Deals• Notifications• Money• Offers• Ads• Discovery
2011 Social Media Predictions
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Mobile Predictions
Facebook potential to connect pages to text alerts to deals as someone passes the business
Mobile payments will move closer to small businesses
Mobile will be the primary source for interaction with biz
2011 Social Media Predictions
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Facebook will be the new Google
• Facebook is already the most sticky site
• Adding new features every month
• Focus is on leveraging the friend relationship into all businesses:– Shopping– Deals– Checkins– Work connections
• Power of branding and referral
2011 Social Media Predictions
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Facebook Predictions
Facebook and SMS integration
Social CRM integration: Chatter
FB Connect on all websites to personalize and share every web experience
Facebook mediates the entire web experience
2011 Social Media Predictions
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Paypal Predictions
Integration with more money management capability – like Mint.com
Mobile capability with new identifier (not a card number)
Expand to brick and mortar thru mobile
2011 Social Media Predictions
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Google—where to go?
Refine search to reflect relationships: biz and personal
Continue to add more social tools by buying startups
Leverage Android into owning the mobile market
2011 Social Media Predictions
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Email—out in the cold?
Email moves inside the social sphere: Facebook
Texting replaces email for quick notifications
Email focused on strategic integrated communication
2011 Social Media Predictions
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Collaboration is King
Intra-company collaboration: Chatter, Qontext
Inter-business collaboration: Twitter, LinkedIn
Online community reflects and supports offline community: in person meetings, projects, experiences
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Top Ten Social Media Predictions for 2011
① Push texts for deal alerts: Facebook and others
② Mobile is the Lens to biz
③ FB Connect=>the social website
④ Facebook is the Lens to the web
⑤ Mobile replaces the wallet for payment
⑥ Google search weighted most towards social connections
⑦ Google competes seriously for all mobile market
⑧ Texting replaces email alerts
⑨ Collaboration wins
⑩ Web world enables the real world
2011 Social Media Predictions
Kathryn Gorges www.theSocialMarketingDiva.comwww.facebook.com/SocialMarketingDiva
