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©2012 LinkedIn Corporation. All Rights Reserved.
10 Tips from Best LinkedIn Company Pages of 2012
Want to take your Company Page from good to great?
Here are 10 tips directly fromLinkedIn’s Best Company Pages of 2012
Adobe
“Add a variety of cover images to reflect a range of business priorities, products, campaigns, or events.”
http://lnkd.in/adobe
Aurecon
http://lnkd.in/aurecon
“Create banners that show the vibrant nature of your business and culture.”
Magna Powertrain
“Never leave the Products & Services
section blank. No matter what your
company does, products and services should be
listed there.”
http://lnkd.in/MagnaPowertrain
HubSpot
“Don’t be shy about asking for recommendations on your products.”
http://lnkd.in/hubspot
CNBC
“Before posting an update, ask yourself – Would I want to read this story?
Would I want to share this with my connections?”
http://lnkd.in/cnbc
Xactly Corporation
“Post content that interests your followers
and less about how great your company
is.”
http://lnkd.in/xactly
HireVue
“Publish photos & content from top events to show everyone what you are all about.”
http://lnkd.in/hirevue
The IT Media Group
“Encourage employees to like and share your updates with their network.
This helps grow your follower base.”
http://lnkd.in/ITMediaGroup
The Walt Disney Company
“Stay fresh by reaching out to your followers at least once a day, if not
more.”
http://lnkd.in/WaltDisney
Pacific Dental Services
“Listen to your audience. Look at Company Page insights,
read comments, make connections.”
http://lnkd.in/PacificDentalServices
Inspired to improve your Company Page?
Here are 3 steps to get started:
1. Add an image that welcomes visitors to your page and showcases your brand.
2. Post status updates to start a conversation with your target audience.
3. Add your products or services so your target audience can learn about what you have to offer. And don’t forget to gather recommendations to bring your products & services to life!