Top 10 Mobile Apps Questions And Answers

Top 10 Mobile Apps QA

www.mobilenicheapps.com Page 1

By: Hector Jayat

+52 656 6832995

[email protected]

http://www.mobilenicheapps.com

www.mobilenicheapps.com

mailto:[email protected]



Many companies are jumping into the world of digital mobileapplications in an effort to build their brands, attract more customers,and build stronger relationships with their existing customers.

Why?

The main reason is the massive influx of mobile users over the pastfew years; not only that, but mobile application usage has growntremendously as well. In fact, some studies show that, on average,consumers download approximately two apps per month.

Mobile applications, or mobile apps as they are more commonly called,are a special type of software that can be used on mobile devices,such as smartphones and computer tablets. Mobile apps serve avariety of purposes such as playing games, banking, shopping,productivity, and much more.

There are hundreds of thousands of mobile apps available today;resulting in billions of downloads. Even more astounding is that theyare expected to more than triple within the next couple of years due totheir popularity.

Generally speaking, mobile apps typically have to be acquired throughsome form of distribution platform, such as the Apple App Store.However, it all depends on the type of device the user has, such as aniPhone, Blackberry or an Android phone.

Most smartphones have the ability to download and operate mobileapps. With the admiration of mobile apps increasing, they are boundto become a part of everyone’s life whether personal or strictly forbusiness.

The first mobile apps were originally developed for convenience,productivity, and quick references such as ones that displayedcalendars, weather conditions, and maps.





Currently, many mobile users find it easier and more convenient to usea mobile app to conduct business with a company rather than face-to-face or even through a website.

This is where your business comes into play… Are there certain appfeatures that your customers would like to have? Is there anything youcan provide in an app to make doing business with your company fastand easy? If so, a mobile app could be a great investment for you.

By using the powerful “push notification” feature that is programmedinto apps, you can literally reach out and touch your customerswhenever you want.

Companies today, both large and small, should not rule out developinga mobile app for their business in order to increase sales and revenue.

If you are like most small businesses, you probably have questionsabout using mobile apps for marketing/revenue purposes. Here are 10of the most common questions business owners have in regards tomobile apps.

1. How Will a Mobile App Help My Business?

As mentioned previously, many people have a smartphone or otherdevice that allows for the downloading of apps. Since these devices aresmall, typically pocket-sized, most people have them on hand at alltimes, meaning they use or look at their device several times a day.

If your business has an app that people can download, they always seeyour app on their mobile screen – which represents a direct connectionto your business. This, in itself, is constant advertisement and areminder of your business when they are in need of your type ofproduct or service.

Repeated exposure to consumers is one of the keys to its success forany business. Mobile apps also have the ability to provide onscreenalerts meaning people can be alerted when you update your app, offera new product, or start a new promotion.




A mobile app also allows consumers to do business without actuallyvisiting or phoning your establishment. An app does not have to bemanned and, therefore, it’s available 24hours per day 7 days perweek.

2. My Business Has a Mobile Website, Why Do I Need an App asWell?

The main difference between a mobile website and an app is that appsare more portable and easier to use. It is true that apps can containmuch of the same information as a website, but an app has lessinformation through which a consumer has to filter.

Sometimes it is difficult to view websites on a mobile device. However,mobile apps do not require an internet connection and the viewingcapability and functionality are automatically optimized for the bestviewing results.

3. Is Developing and Marketing a Mobile App Difficult and is itExpensive?

The best approach for developing a mobile app for your business is towork with an experienced app designer/developer or app developmentfirm. Once you have an idea of what you want, you can sit with thedeveloper and they will pitch a design to you that will fit yourbusiness’s needs. As for the expense, this all depends on what type ofmobile app you intend to have. You may opt for a simple mobile appthat just gives information about your business. Generally, this kind ofapp will cost a couple of thousand dollars to develop.

A step up from the simple mobile app is one that has informationorganized into different sections or a full functioning app. This type ofapp generally contains pictures and other graphics.

As far as the cost…

This will depend on how detailed and extensive your app is. It couldcost anywhere from several thousand to over 50 thousand dollarsdepending, on how much information is present. If you want your




customers to be able to make purchases through your app then beprepared to add an additional couple of thousand dollars to thedevelopment price.

Once your app has been designed and developed, you will need tomake it available through the various app purchasing platformspreviously mentioned so that your customers can purchase it. This willpose another fee.

To avoid any surprises, simply ask your app developer for a quotebefore they start the process. They should be able to give you aballpark figure for the cost of your app, as well as help you determinewhich features will most benefit your business.

However, the costs associated with building and marketing mobileapps are well-worth the price and should help your business generatemore sales over time.

4. Will My App be Available on Multiple Mobile Devices?

Most app developers can ensure that your app is able to function onmultiple mobile devices, such as iPhone, Android, and Blackberry.However, be sure to talk to them about the various options availablebefore they begin the development process.

First, figure out which platform your target audience uses the most,and then decide if you will launch your app across multiple platformsor just one to begin with. You can always expand your app toadditional platforms later if there is a demand for it and if your app issuccessful.

5. What Type Of Mobile App Should I Develop: Simple or FullFunctioning?

This all depends on your needs and the needs of your business. Everycompany’s app will have a different look and feel. Keep in mind thatyou cannot include every feature of your website due to the fact thatmobile devices have smaller screens and processing power.




What type of information does your target audience want from yourbusiness? This should be your focus. For instance, most consumerswith restaurant apps want to know about special offers, as well asspecific menu items; so an app is the perfect place for thisinformation.

Dentists, and other industries that utilize appointments, usually benefitby having appointment scheduling capabilities within their apps. Thismeans their app users don’t even have to call them to set or changeappointments.

Perhaps your business is one that sells an actual, tangible product andyour customers will benefit from being able to purchase such productsvirtually; a full functioning mobile app will work best in this case.

For instance, retail businesses can give consumers the ability topurchase their products using their apps, as well as easily alert themabout upcoming sales and special deals.

Depending on the focus and direction of your business, mobile appscan be used in many different ways – the options are endless.

Just be sure to create an app that your prospects and customers willfind value in and put it out there.

So, should you go with a simple app or a more robust, fully-functioning app?

If you want an app that just lets people know what your business hasto offer – along with a little additional information such as pricing, asimple mobile app will accomplish this.

However, if you want advanced features and functionality, a fully-functioning app may be the better option.

Another idea is to begin with a simple mobile app, and then as yourbusiness grows, convert to one that offers more elaborate featureslater. Not only will this be beneficial to your app users, but it will alsohelp your business grow by building your brand.




6. Once I Develop the App, How Can I Promote it?

Promoting any product, including an app, is mostly about advertising.If you also have a website for your business you should definitelyadvertise on there that you have a mobile app. It is a good idea to alsoinclude links on your website that take your customers directly to thepage where your app can be downloaded.

If your business has a brick and mortar establishment that hascustomer traffic, you could advertise there as well. If your budgetallows, there are even companies you can pay to advertise your apponline.

If your business has a social media page (e.g. Facebook or Twitter),this is another way to promote your mobile app. If they’re followingyou on these social platforms, chances are that they’d love to haveyour app.

In fact, you should tell the world about your app any way you can, soinclude the fact that you have one on all of your marketing materialsand methods; be sure to include a call-to-action telling consumers todownload it.

Since your mobile app is geared toward gaining advertisement and/orrevenue for your business, it should most likely be free for consumersto download.

7. Does My Mobile App Have to be Updated? If so, How Often isthis Performed?

Theoretically, most information on your mobile app will remain thesame. If anything about your business changes (e.g. location, contactinformation, services offered, pricing information, etc.) then definitelymake updates to your app.

Perhaps your business is running a special promotion or you have aspecial announcement you want your consumers to know; this also isa great time to update your app.




In fact, it is a good idea to make changes to your mobile app everynow and then to give your audience a reason to keep using it. If yourapp contained the exact same information every time a person used itfor a year straight, there would be no practical reason for them tokeep it installed on their devices.

There are instances when updates will be inevitable, such as if amobile carrier updates their operating system or adds a different typeof mobile device. If you do not keep up with these updates, your appcould become inoperable to some of your customers.

8. Will Maintaining a Mobile App be Time-Consuming?

Most of the time businesses spend on mobile apps is during the designand development stages. Any other time spent on your app will bedevoted to performing updates, which can be handled by your chosenapp development firm (if you have chosen that route for creating yourapp).

Otherwise, once it’s built, the maintenance is pretty much veryminimal.

9. Who Will Own the Mobile App Once it is Created?

Most businesses that pay for their apps will own them. Just be sure toverify this with your developer by coming up with a copyrightagreement that says they created it, but you are the owner of thecontent, design, and code.

10. How Many Mobile Apps Should I Develop?

One mobile app will suffice for most business needs. For instance, ifyour business has several different target audiences, you may want todevelop different apps for each audience in order to boosteffectiveness.




As mentioned before, if you begin with one simple mobile app andthen decide you want one that is fully-functioning, you can develop anupgraded one at a later time.

Companies today are always looking for new and improved ways togain more customers and cater to their needs. Developing the rightmobile app will prove to be very beneficial to your business byincreasing your advertising reach, as well as increasing overall growthand revenue.

If you have any other questions about how you can tap into thispowerful, digital marketing tool, contact me today [email protected] for a free, no-obligationconsultation about I can help you get started.

Contact

Hector Jayat

+52 656 6832995

[email protected]




