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Learn tried and true Facebook marketing tips from some of the best Facebook pages around.
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10 Facebook Marketing TipsTop 10 Facebook Tips
For Building Brand Marketing and Engaging Content
Alison Zarrella
@alison
AlisonZarrella.com
There are over 800 million
active Facebook users around
the world.
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Give ‘Em What They Want
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Make It Exclusive
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Crowdsource Your Content
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Facebook EdgeRank uses fan
interaction to calculate a
page’s engagement level.
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Focus on Engagement
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Make Sure They "Like” You
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Create Content for Comments
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More than 2 billion Facebook
posts are liked and
commented on every day.
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Pick a Pattern
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Brand Your Updates
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Be Predictable
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61% of Facebook users who
“like” a page say they are more
likely to buy from the brand.
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Don’t Push, Persuade
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Forget the Hard Sell
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Stay Subtle With Links
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The average Facebook user
is connected to 80 pages,
groups and events.
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Don’t Dilute Your Brand
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Stick to a Single Page
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Keep Spinoffs Simple
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Every month, more than 500
million people use an app on
Facebook or experience
Facebook on other websites.
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Keep Your Options Open
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Cross-Promote Content
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Automate Some Stuff
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On average, over 250 million
photos are uploaded to
Facebook every single day.
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Keep It Light
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Go With the Flow
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Remember to Have Fun
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There are over 900 million
objects for users to interact
with on Facebook, including
pages, groups and events.
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Forget Fakers
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Keep Your Cool With Copycats
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Remember, Imitation is Flattery
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The average Facebook user
has 130 friends. Power users
often have 1,000 or more.
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Watch Yourself
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Don’t Police Your Page
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Use Common Sense
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Look for Inspiration
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Ignore The Competition
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Watch Brands You Admire
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Remember…• Give ‘em what they want by crowdsourcing content and listening to feedback.
• Focus on engagement: make sure they like you and aim for more post comments.
• Pick a pattern and create predictable themes to brand your content.
• Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.
• Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.
• Keep your options open and don’t forget other sites. Cross-promote your content.
• Keep it light when it comes to your brand, and have some fun.
• Forget fakers and remember, imitation is flattery. Don’t worry about community pages.
• Watch yourself but don’t police your Page. Create guidelines and stick to them.
• Look for inspiration in unexpected places. Watch brands you admire for good ideas.
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Let’s Talk
Blog
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Facebook.com/AlisonZarrella
@Alison
LinkedIn.com/in/AlisonZarrella
