Search Engine Optimization SEO

TOP 10 dead simple TIPS for companies to rank in Google

Sydney, Australia

Hey Sydney Companies!

Before you even start SEO,Check whether your website has

been properly crawled and indexed by Google Australia

TIP 1: Subscribe to Google Webmaster Tools

Benefits:

•Know what website errors are preventing Googlebot to crawl your company website.

•Know what exact keywords your website is appearing for. Google Analytics will not give you this. Opportunity to improve rankings and/or Click Through Rates.

•By submitting your website sitemap into Google Webmaster tools, you are making it easy for Google to ensure Googlebot knows about all your URLs of your website.

TIP 1: Subscribe to Google Webmaster Tools

Benefits:

•Know page loading time. If it is too slow, Googlebot might have issues ranking those slow loading pages.

•Others: Malware detection, historical data transfer, crawling frequency.

TIP 2: Know your baseline

Benefits: Be able to measure the improvements of your SEO efforts. Be able to know if those improvements are actually helping you achieve you key website conversion goal.

HOW?

•Check your current Google Analytics SEO traffic, compare it with three months ago, six months ago, last year.•Take note of your current SEO keywords driving conversions? Are they new? Are they converting because of new content? What type of content?

TIP 3: Run Adwords to know what keywords are worth for SEO optimization.

Benefits:•If running a well set up Google Adwords campaign will be able to quickly give you an indicative of the search terms that are worth improving organic rankings for.

How?•Look at your top converting Adword keywords and check if your ranking are on top of first page in Google. If not, there are opportunities for your website to rank. •Prioritization is key.

Image: SEO gadget

TIP 4: Make your website Information Architecture (IA) is SEO friendly.

Benefits:•Make it easy for Google to know your popular pages and sections of your website.

How?•Create an effective site structure. Web users should be able to find key pages easily. Do not create deep

Image: SEO gadget

TIP 5: Make your internal linking is optimized.

• Internal linking: Ensure each page links to the most relevant pages of your site. Do not go crazy! Just link to relevant pages.

TIP 6: Activate unique content opportunities

Benefit: Googlebot will bring great SERP’s to content that is unique, genuine, coherent and compelling.

How:

•Use Google Adwords keyword tool to find popular search terms of topics that are related your website.

•Find out the amount of websites already with that content by using the

•Create or curate content stories with either a) the highest quality (video content works great as it is harder to create) or b) great presenters that no other competitor have access to.

TIP 7: Have a content plan as part of your business KPI’s.

Benefit: Get C’ level commitment for content marketing. New content is going to help not just SEO, but also your SEM, Social Media, PR and overall reputation of your organization.

How:

•As easy as to commit to one Content piece per week

•Ensure you are responding to two questions: a) is the new content worth sharing? b) Is it really solving my customers’ queries?

•Ensure your content plan is timely. Matches popular events or news happening. Google will love it!

TIP 7: Have a content plan as part of your business KPI’s.

• Think outside the square for new content ideas: Curation instead of creation, new product releases, etc.

• Engage providers, partners and clients to be part of your content strategy.

• Use new content to bring new businesses.

TIP 8: Create SEO optimized pages

Benefit: Make it easy for Google to know what your page is about.Increase Click through rates.

How:

•Meta title: 70 characters

•Meta description: 160 characters

•H1: Make the title of your page the H1.

•Images alt tags: up to 4 descriptive keywords.

TIP 8: Create SEO optimized pages

•Do not worry about keyword density. It is not important any longer.

•Use synonyms and plurals/singulars

•Add social buttons.

•Linked your Editors/writers Google Plus accounts to your website authorship tags

•The more localized your content the better for mobile search results.

TIP 8: Create SEO optimized pages

•Link to relevant internal and external pages.

•Drive users to your conversion goal.

•When deleting a page ensure you create a 301 redirect.

•Do all page elements match? Meta title, meta description, H1, page content, images, etc?

•Ensure your Content Management System allows for keyword reach url’s.

TIP 9: Activate your Inbound Link Strategy

Benefit: The more external websites linking to your new content the more chances for your content to be highly ranked in Google.

How:

•Start with your social media assets

•Allow for embed functionality.

•Not every external site is the same.

•Try websites with higher page ranks than yours but never under-estimate the low profilers.

TIP 9: Activate your Inbound Link Strategy

• Buying links does not work any longer (Panda update May 2013).

• Get providers, partners to link to you if appropriate.

• Promote clients/users stories – the more you do they more they will link to you.

• Explain other websites how to SEO link to you (Optimized Anchor text) to gain "Google Juice”.

TIP 9: Activate your Inbound Link Strategy

• Get links from authoritative websites: Government, universities, industry associations, research groups to link to your content.

• Use Google search to find websites that might link to your new content.

• The more localized the better for mobile search results

TIP 10: Test, measure and refine.

Benefit: When you test, measure and refine you can always have data and insights that prove your new SEO strategies. Otherwise you are lost!

How:•Be open to create new content as long as it is unique, compelling, coherent and engaging.

•If it is not worth sharing it do not create it.

•Keep track of your overall rankings and conversions from SEO.

•Make full use of Google Analytics and Google Webmaster tools.

THANK YOU!Connect with eDigital on:

•Google +•Blogspot•Tumblr•Twitter•LinkedIn•Facebook