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Direct response marketing online is not as hard as you’ve been led to believe. But it’s also not as easy as some make it sound. Real success is both an art and a science. An end-to-end solution is the only way to build a profitable online business that will last. We offer a turnkey online sales and marketing platform for product manufacturers. We help you acquire customers, design campaigns, and provide customer service, product fulfillment and management of day-to-day operations. And we can do this across multiple countries. Just bring us a great product and we do the rest! http://toocoomedia.com/
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A Better Way to Sell
June 17, 2013
A Better Way to Sell
Retail is Not Designed for Selling
Average Sales Conversion Rates
• Specialty Retail 10%
• Department Store 12%
• Online Store 2%
* Deloitte
Traditional retail is focused on stocking
products not selling them
A Better Way to Sell
Online is the Ideal Channel for Selling
Online Sales are 95% Based on Impulse
Based on 3 emotions, FEAR, GREED and
NOVELTY
• Examples:
• Weight loss
• Anti-spam and firewall
• Electronic cigarettes
VS
Products and services must be aligned with proper
demographics. Find the right audience at the right
time (buying mode)
Women
31 to 65
Weight Loss
Men
31 to 49
Performance
50+
Chronic Pain
A Better Way to Sell
Moving Product Not Stocking Inventory
Toocoo Sales Conversion Rates
• Beauty 20%
• Nutrition 18%
Our only focus is selling product direct to
consumer quickly and cost effectively
A Better Way to Sell
What We’ve Done
024 Pain Management System
• 4,500 Net New Orders per Month
• $200+ average Customer Lifetime Value
A Better Way to Sell
The Many Middlemen of Selling Online
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
Affiliate
Affiliate
NetworkAdvertiser
A Better Way to Sell
Turning Browsers to Buyers : Affiliate Sales Model
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
AffiliateAffiliate
NetworkAdvertiser
Still many links in the chain
A Better Way to Sell
Eliminate the Complexity
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
AffiliateAffiliate
NetworkAdvertiser
Own the process from end-to-end
A Better Way to Sell
How it Works: From Click to Sale in Less Than 5 Minutes
…
“We match the right product with the
right customer, at the right time”
Ad placement Product Page
Online PaymentShippingReceive Product
A Better Way to Sell
Turning Browsers to Buyers : Toocoo Sales Platform
A Better Way to Sell
What We’ve Done
Truvisage Anti-Aging Skin
• 27,000 Net New Orders per Month
• $69 average Order Size
A Better Way to Sell
June 17, 2013
