“Quitting Smoking Now Greatly Reduces Serious Risks

To Your Health”

Mr. Shantanu

Ghosh(Mentor)

Amit, Aakash, Alok, Ankit, Mandeep,

Saurav

• R.J. Reynolds has approximately 28 percent of

U.S. cigarette sales.

• The company offers products in all segments of

the market

• Makes many of the nation's best-selling cigarette

brands, including:

• Camel, Pall Mall, Kool, Winston, Salem and

Doral.

•We aim to keep adding value for our

consumers,

trade customers and shareholders

•All consumers packaging carries a clearly visible

health warning

•Modern tobacco marketing is driven by consumer

understanding.

•Product brand communication is primarily based

on one-to-one permission marketing

• Preferences of adult consumers and design

cigarettes accordingly.

• Tobacco blends – the mix of tobaccos to keep the

tastes of products consistent.

• The filter, paper and level of filter ventilation are all

chosen to affect the sensory strength and smoke yield

of the cigarette.

• At each stage, there is constant quality control and

testing.

Camel’s unique blend - Turkish tobaccos

Nation’s number 1-selling brand in just four years.

Camel’s commitment to quality tobacco experiences includes

A new generation of tobacco products

Camel Crush and Menthol with Cool Burst technology.

Camel remains R.J. Reynolds‘ largest and fastest

growing full-price brand. Camel Snus - Introduced nationally in 2009, - Camel SNUS provides a great tasting, - Neater tobacco experience because it contains premium tobacco, - Smoke-free and spit-free. Available in 4 styles

• World's first premium cigarettes

• 1966 the brand launched the first 100-millimeter

cigarette - more value without extra cost.

• Premium Tobacco to deliver

- a smooth taste, slow burn and a longer-lasting

smoking experience.

• During the past two years, Pall Mall has been

the fastest growing cigarette brand in the United

States.

• Delivering innovations and refinements to our products across

• leaf blends, finer cut tobacco, new filters, new formats such

as slimmer products.

• Research & Development

• Smokeless Swedish-style snus, supported by several independent health

experts as less harmful than smoking cigarettes.

• Leaf supply chain, our proactive approach to support farmers gives us

quality leaf.

• One brand doesn’t fit all,

• Diversified, segmented global portfolio enables us

• To offer quality brands at the super premium,

premium, mid-price and value-for-money price

points.

• Consumers also have a strong interest in quality and every

right to expect it. 

• Our reputation for quality is a strong aspect of our competitive

offer at every price point and we invest to maintain it.

• Consumer interest with a stream of packaging

innovations such as

• compact packs, side-opening packs, packs that open

like wallets, waterproof packs, re-sealable packs

• to keep the contents fresher and packs with rounded

edges.

• Innovations vary across our brands, brand variants

and markets

• Our approach enables our companies to adapt their

offers flexibly to local preferences. 

• Promotion now has far less relevance than the

other ‘4 Ps’.

• Invest in one-to-one or permission marketing, in

age-controlled venues.

• It is also a more intelligent form of ‘precision

marketing’

• Enabling us to know better who our adult

consumers are and what they prefer.

• We want our brands to be where consumers want to

buy them and never ‘out-of-stock’. 

• We want them to be in the right types of outlets

• For example, for our premium brands to be in up-

market bars, restaurants and hotels.

• Trade marketing teams who build and manage our

relationships with retailers

• Big and small – from supermarket giants or

convenience store chains to individual cocktail bars or

‘corner shops’.

• Billboards, electronic media, promotional events and sponsorship.

• Tobacco product brand communications include:

• Not to be aimed at, or particularly appeal to youth;

• Not to feature a celebrity nor link tobacco with sporting, professional,

social or sexual success;

• Not to appear in printed publications unless at least 75 per cent of

readers are verified as adults;

• To carry a health warning as well as the health warnings on product

packs;

• No giant billboard advertising and no billboards at all within 100

meters of a school;

• No web, television, cinema or radio advertising unless the audience

can be restricted to verified adults;

• No event sponsorship unless the participants and audience are adults;

• No direct consumer contact unless with verified adult consumers;

• No unsolicited free samples.

National Ranking by Share (June

2010)R.J. Reynolds'

BrandShare of U.S.

Sales Type of Brand

#3 Camel 7.45% Premium

#4 Pall Mall 6.75% Savings

#5 Winston 2.99% Premium

#7 Doral 2.60% Savings

#8 Kool 2.49% Premium/Menthol

#11 Salem 1.68% Premium/Menthol

Growth Brands Support Brands Non-Support Brands

Camel Winston Carlton

Pall Mall Doral Eclipse

Kool GPC

Capri Lucky Strike

Misty Monarch

Salem

• Philip Morris International (PMI) is the leading

international tobacco company, with products sold

in approximately 160 countries.

• In 2009,an estimated 15.4 percent share of the

international cigarette market outside of the U.S

• Number one company by volume in 11 of the top 30

markets, and number two in additional 11.

• Marlboro has been the world’s number one cigarette

brand since 1972 and is one of the most powerful

trademarks among all consumer products.

• In 2009, Marlboro’s volume outside the United

States was 302.0 billion cigarettes.

• It is larger than its next three competitors combined,

and its volume exceeds that of the top four global

drive brands of British American Tobacco

(BAT) and the four global focus brands of Japan

Tobacco International (JTI).

• Several factors are responsible for the leadership

position that is being enjoyed by Marlboro

cigarettes brand.

• Marlboro has continued with the same amount

of nicotine as it was and thus it is one such

brand that is ensuring safety for the masses.

• Marlboro brand has identified itself amongst the

American icons of masculinity, the cowboys.

• All its advertisements are centered on the

heroics of these glorified brave heroes of

yesteryears.

• Unlike using jeeps, Marlboro advertisements

make use of horses which again represent

originality for heroics and masculinity.

• Masculinity has another test which is apparently

missing in competing brands

Imperial Tobacco is a leading international tobacco company which manufactures, markets, distributes and sells a

comprehensive range of cigarettes, tobaccos, cigars, rolling papers and tubes

Illicit trade in tobacco productsChild labourRetailer licensingGenetically modified tobaccoPlant Protection Products

Davidoff-Key premium international cigarette brand

Davidoff is sold in over 100 countries worldwide and is particularly strong in Taiwan, Greece and the Middle East. In 2010 the brand was launched in additional markets such as South Korea and India.

West- largest international volume brand

West has significant presence in Germany, Central and Eastern Europe