To dance or to rock

To Dance or to Rock!

Oct 11, 2012 / Calin Rotarus

2© 2012 Goldbach Media









© 2012 Goldbach Group

VERSE 1: (drums only)

In the begin-ning, back in nineteen fifty-five, Man didn't know about the rock 'n' roll show and all that jive. The white man had the schmaltz, the black man had the blues, No one knew what they was gonna do, but Tchaikovsky had the news. He said:

CHORUS 1: (drums only)

"Let there be sound," there was sound. "Let there be light," there was light. "Let there be drums," there was drums. "Let there be guitar," there was guitar. A5 “Oh, let there be rock,"


Crisis!


Crisis!


Crisis!


Crisis!

The Dance: Industry

The Dance: Industry


- Best frenemy

/ Planning tools/ Analytics tools/ Research tools/ Trainings for non-specialists/ Consumer behavior data

/ 5.162.000.000 $ invested in R&D in 2011


The dance: Messages

We are the best Hello!

Expert Normal Person5000 ads a day


The dance: Research/Measurement

UU, Target, Affinity, Socio-demographics

Meet my new friends!

Expert Normal Client


The dance: Agency commission

15%?

Expert Normal Client


The dance: Media

Savings?

Media Buyer

Zillions UUContent


Marketer’s Dance

/ search, / geotargeting, / iPad, / mobile/ YouTube/ Groupons, / Tweets/ Blogs/ Social/ Video/ PBT/ QR codes/ SMS/ Bluetooth/ Intext/ Cookie/ Auctions/ Viral/ Bounce-rate/ Apps/ Analytics

/ Reach/ Frequency/ OTS/ Affinity/ MP/ ATL/ BTL/ 30 sec. spot/ Mesh/ Billboard/ Research/ Brand awareness/ PVT/ Brand adoption/ Product placement/ Bonus/ Discount/ TAP/ Clutter/ Duplication/ GRP


Marketer’s Rock!


Change=Opportunity

Let’s Rock!


Thank you for your attention,

Calin RotarusDeputy General ManagerGoldbach Audience Romania

[email protected]

mailto:[email protected]

Business

To dance or to rock