To dance or to rock

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    12-Nov-2014

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my presentation at Webit 2012 istanbul

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<ul><li> 1. To Dance or to Rock!Oct 11, 2012 / Calin Rotarus</li></ul> <p> 2. 2012 Goldbach Media 2 3. 2012 Goldbach Media 3 4. 2012 Goldbach Media 4 5. 2012 Goldbach Media 5 6. 2012 Goldbach Media 6 7. 2012 Goldbach Media 7 8. 2012 Goldbach Media 8 9. 2012 Goldbach Media 9 10. 2012 Goldbach Media 10 11. VERSE 1:(drums only)In the begin-ning, back in nineteen fifty-five,Man didnt know about the rock n roll show and all that jive.The white man had the schmaltz, the black man had the blues,No one knew what they was gonna do, but Tchaikovsky had the news.He said:CHORUS 1:(drums only)"Let there be sound," there was sound."Let there be light," there was light."Let there be drums," there was drums."Let there be guitar," there was guitar.A5Oh, let there be rock," 2012 Goldbach Group 12. Crisis! 2012 Goldbach Group 13. Crisis! 2012 Goldbach Group 14. Crisis! 2012 Goldbach Group 15. Crisis! 2012 Goldbach Group 16. The Dance: Industry 17. The Dance: Industry 18. - Best frenemy/ Planning tools/ Analytics tools/ Research tools/ Trainings for non-specialists/ Consumer behavior data/ 5.162.000.000 $ invested in R&amp;D in 2011 2012 Goldbach Group 19. The dance: Messages We are the best Hello!Expert Normal Person 5000 ads a day 2012 Goldbach Group 20. The dance: Research/Measurement UU, Target, Affinity, Socio- Meet my demographics new friends!Expert Normal Client 2012 Goldbach Group 21. The dance: Agency commission 15%?ExpertNormal Client 2012 Goldbach Group 22. The dance: MediaZillions UUContentSavings?MediaBuyer 2012 Goldbach Group 23. Marketers Dance/ search, / Reach/ geotargeting, / Frequency/ iPad, / OTS/ mobile/ Affinity/ YouTube / MP/ Groupons, / ATL/ Tweets/ BTL/ Blogs / 30 sec. spot/ Social/ Mesh/ Video / Billboard/ PBT / Research/ QR codes/ Brand awareness/ SMS / PVT/ Bluetooth / Brand adoption/ Intext/ Product placement/ Cookie/ Bonus/ Auctions/ Discount/ Viral / TAP/ Bounce-rate / Clutter/ Apps/ Duplication/ Analytics / GRP 2012 Goldbach Group 24. Marketers Rock! 2012 Goldbach Group 25. Change=OpportunityLets Rock! 2012 Goldbach Group 26. Thank you for your attention,Calin RotarusDeputy General ManagerGoldbach Audience Romaniacalin.rotarus@goldbachaudience.ro 2012 Goldbach Media 26 </p>

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