ACCELERATE YOUR SALES THROUGH CONTENTG S Virdi

It is your ability to share great content with your prospects that determines your sales.

Content marketing is an essential business strategy today. !New technologies like web, video & social have changed

how a consumer learn about the products, buy and share the content with others.

According to a study by ContentPlus- 70% of customers prefer the content instead of their ads to learn about the products.

Hence, businesses of all types & sizes are adopting this new approach to boost their sales

i.e. attracting their prospects through content.!

It is the quality of content that grabs attention and turns leads into the actions as result. Quality means, the

medium, context, timing, touch points and how it interacts with the consumer. Therefore, the content has become

the most critical ingredient in any marketing model today.

Good Content, Good Results!

#1 Crisp & Enjoyable

Six tips to create a quality content to accelerate your sales

Content with lesser text (in consumer’s preferred language) and more visuals, info graphics, videos are best to serve.

#2 Hit the Right Chord

Six tips to create a quality content to accelerate your sales

Relate the product with your consumer’s life, personality, family, aspiration, fear or his greed by highlighting key benefits.

#3 No Escape

Six tips to create a quality content to accelerate your sales

Make your presence available wherever your prospect lives - via social media, emails, newsletters.!

#4 Mind Sharing

Six tips to create a quality content to accelerate your sales

Content (blogs, marketing articles, videos etc.) can develop your brand as one of the competent and trustworthy entity and that can establish a thought leadership position within consumer’s mind.!

#5 Consumer Engagement

Six tips to create a quality content to accelerate your sales

Allow your consumers to become your brand ambassadors so that they can start liking, sharing and retweeting it.

#6 Tricks of the Trade

Six tips to create a quality content to accelerate your sales

Do not forget how Search Engines crawl through the web for indexing. Create SEO-friendly pages by incorporating tags, keywords, links etc. in your content so that your content gets higher ranking.

Great Content. Great Sales. Great ROI.