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Solo ads are a good way to get really targeted traffic

• Easy process to buy a solo mailing

• You can get a lot of sign ups fast

A Solo Ad is where you pay someone who has a

list to email their subscribers and

"recommend" your offer

Solo ads are really HOT right now

• Very targeted for the Internet Marketing niches

• They’re easy to do

Now It’s A Sellers Market

• Prices have skyrocketed

• Overall quality of lists is lower

There are solo ad vendors with great mailing lists,

but it's getting more expensive

They actually work better when you send people to

a squeeze page

Solo ad sellers usually PREFER it as long as you

provide some type of value

Usually solo sellers GUARANTEE a certain

number of visitors(clicks) to your website

You can monetize the list building process by

putting in a One Time Offer/Upsell right after

the opt-in

But there are a few things to keep in mind

and even some things to watch out for!

You'll notice almost everyone "Guarantees"

clicks...

That is, Clicks through to the link

you give them in your email "swipe copy"...

Your swipe copy refers to the email you give the

solo ad vendor to send to their list

Your solo ad swipe should be pretty short and to the

point• Not trying to sell the product

• Just trying to get them to click through the link

Hopefully, they'll use what you give them

But lots of times solo ad vendors won't use your

swipe at all...

So what happens is...

Instead of sending out YOUR swipe, they send

out a very GENERIC swipe like:

"Hey, Here is a fantastic resource for you, Click

The Link Below"

And your link gets added into some link rotator

software with a bunch of other marketer's links so they can sell more solo

ads all at once

They send you traffic, but now it's very untargeted...

They may even send traffic from sources other than their own lists like

safelists and traffic exchanges

(JUNK Traffic!!)

Remember, they guarantee clicks, not

conversions

Sometimes they'll send you a bunch of Exit Pop

traffic...

Which is TOTALLY Untargeted!

Yes, they are into Internet Marketing in

general so your offer might still

interest them…

BUT they weren't looking for to solve that specific problem at the time they

saw your offer

When people read your swipe email and click

through…

You know they’re interested in solving that

specific problem(Most of the time)

Sometimes they don't use your swipe so they can jam your link in with three or four other marketers all

together in one email…

So they're selling many solo ads at once, by only

sending ONE email to their list (IF they even send it to

their list)

Even worse, your clicks could come from

subscribers that have just opted in to someone else’s

squeeze page…

And are being offered extra "bonuses" on a thank you page or in a follow up

email message

And you end up being "bonus link #3" out of the

four "bonus" links on someone's Thank You

Page!

Yikes!

The result is you get completely untargeted

people clicking through a "blind" link that just says

"bonus #3" (or something similar)

They don't even have ANY clue as to what your offer is until they click through

and see it

And those count as the clicks that you bought

from the solo ad seller!!

They might even opt-in because your offer looks "interesting" or whatever

But they weren't specifically looking for

what you're giving away…

They just happened across it and said, "ok" because it doesn't cost them anything

And this traffic ALWAYS converts below average...

Also, they may have already had to optin to AT LEAST one squeeze page

offer before they even get to yours!

Believe it or not, it's all considered to be NORMAL,

Standard Operating Procedure for solo ad

sellers

Which is kind of messed up if you ask me, but that's

the way it works out there…

Depeneding on who you go to for a solo ad mailing.

Everyone who sells solo mailings to their list is

different,

And there are lots of great solo sellers out there

So here's what you CAN do to protect

yourself:

So here's what you CAN do to protect

yourself:1. Ask what lists they send

your ad to and go subscribe to it

So here's what you CAN do to protect

yourself:1. Ask what lists they send

your ad to and go subscribe to it

2. Ask them if they’ll use the "email swipe" you provide, and how much theychange it.

If the person you are buying the solo ad from

does not want to give you this information, I'd say it's best to move on and don't

buy from them.

Also, one of the most important things to ask is

if they send the solo out to their BUYER list as well as

their propect list.

There are many honest and reliable vendors who want

to maintain a solid reputation.

Reputation is very important in the solo ad

selling world.

That word of mouth credibility is all they have

And it's the best kind of credibility when lots of

successful marketers say your solo ads rock…

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