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Tips For Better Email Marketing

Blue Parsley – September 2013

www.blueparsley.co.uk

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Blue Parsley is a digital marketing company helping

small business with all aspects of digital marketing

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Connect with us https://twitter.com/Blue_Parsley

https://www.facebook.com/BlueParsley

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Testing

You can test a variety of different things• Subject Line• Email Creative• Calls to action• Time of day/day of week• Landing pages

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Manage Reputation

Having a good sender reputation is fundamental in getting your emails delivered.

• Manage unsubscribes – make it easy for people to unsubsribe

• Manage bounces – hard and soft bounces

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Subject Line

• Often overlooked• Spend time on your subject line• It must not be misleading• It should accurately reflect the content• Try personalisation• 60-70 characters

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Lists

• Don't 'batch and blast

• Segment your list

• Try age, gender, location,buyers, non buyers, birthdays, area of interest

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Monitor Results

• What type of subject lines provokes the best open rates

• What call to actions increase click through rates

• What creative works best to your list– Text/images or combination

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Focus on content

• Remember why people joined your email list

• Deliver the content they want• Spend time to create good quality well

written content• This will also lead to SEO benefits

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Focus on content

• Remember why people joined your email list

• Deliver the content they want• Spend time to create good quality well

written content• This will also lead to SEO benefits