Alternative Lifestyle Magazine

ALT MAGAZINE

MY BRIEF…

You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or

genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group. ”

“

HOW I WILL MEET MY BRIEF…

To ensure that I am able to meet the brief given to me from the northern echo, I must make sure I have done the

following:

• C1C2DE Groups

• Ensure my product is produced to a high professional quality

• “Alternative Lifestyle magazine” for 16-25 year olds

• I have made sure there is a gap in the market and I have a USP I feel makes my magazine unique

• It is completely financed through sales and advertising.

• My magazine is completely commercially viable

MY USP…

Unlike other magazines on the market, I am looking at the whole lifestyle of the alternative tribe, Most magazines take out small parts of the alternative style and look at key features, or many different

parts of it. I will be attempt to cover most aspects of the tribes lifestyle: Music, tattoo’s, hobbies etc.”

“

EXTRA THINGS TO CONSIDER…

Secondary Audience

The secondary audience for my magazine will

include:

• Northern echo readers

• Parents

• Siblings

• Etc.

In order to avoid offence and ensure my secondary

audience and happy I will make sure I don’t…

• Use taboo Lexis

• Use inappropriate pictures or

content.

• No nudity or drug use in my

pictures.

EXTRA THINGS TO CONSIDER…

The Press Complaints Commission

The PCC is an independent body that deals with complaints about

newspaper and the press from members of the public. They deal with all

of the editorial content from the newspaper and magazines (and their

websites) and the conduct of their journalists against their 16 sections

and policies. They can also assist individuals by representing their

editors in advance of an article being published about them. They are a

voluntary regulating body and is funded by the publishing and the press

industries.

To ensure I don’t break any of the 16 codes the PCC

Issues I have created 5 golden rules I must follow…

MY 5 GOLDEN RULES…I will not discriminate against people or single people out in my

magazine. This means I cannot use offensive language that could be

seen as offensive to people.

I will not slander or defame against anyone in my magazine. This means

I cannot publish something that will easily be seen as damaging an

individuals reputation.

I will make sure I ask the appropriate body’s permission before I start

working on their land. This means I must contact the owners of certain

land before I can perform photo-shoot's on their land.

I will not harass my desired models and interviewee’s. This means if the

people I want to model for me or I wish to interview decline, I must

respect that and not harass them until they agree.

I will make sure I perform risk assessments and make sure I’m safe

wherever I take my models and interviewee’s.

BRIEFING MY IDEA…

• I brief my initial ideas to a small group of people and I got the following feedback:

“Unique idea”

• “range of articles to direct and keep target audience happy”

• “Some articles hit a niche range of audience and some are very inderect and could be for

anyone”

GENRE RESEARCH…

GENRE RESEARCH…

• Lightly coloured

fonts

• Active imagery

• Good use of page

space

• Not too busy

• Short easy to read

words

• Easy on the eyes

• Models are

representative of

the readers.

How this has affected my Final product:

• Vibrant colours

• Over exaggerative sell lines

• Easy to read fonts

• Models reflective of the TA

• Layout usage

• Rule of 3 for colours

GENRE RESEARCH…

GENRE RESEARCH…

• Q & A Interview

style

• 2 font colour

styles

• Easy to read

fonts

• Vibrant colours

• Celebrity model

• Active layout

How this will

affect my final

product:

• Active layouts

• Young attractive

models

• Q& A Style

interviews

• Active imagery

MOCK UPS…

1

MOCK UPS…

2

MOCK UPS…

The Goods

The Bads

“Nicely Spaced out”

“Too empty”

“Sans serif is easy to read”

“Colour scheme sticks

with the album cover”

“Brief”

“Suitable language use

for Unisex Teen

audience”

“Can get a little too formal

and butch in some

places”

“Too much space in top

right hand corner”

MOCK UPS…

The Goods

The Bads

“Sans serif is easy to read”

“I don’t understand the

image”

“The shade of green is not

aesthetically pleasing”

“Confusing layout, unsure

of where to start”

“Good effective layout to

describe songs”“Easy to read and nicely

broken up into

paragraphs.”

“Irregular and erratic

layout”

THE NAME…

MY AIMS…

Inform my audience on all

of the latest alternative

news and events

Show off some great ideas

and the work of the famous

people in the alternative

tribes.

Ensure no stereotypes are created within the

alternative tribe, to encourage equality throughout

the tribe and their different views and interests.

FONTS…

COLOURS…

OVERALL PRODUCT…

Front Cover

Contents

Article 1 – You Me at Six Album Review

Article 2 – To Ink or Not to Ink?

Article 3 – 10 Tips for Feeling Fresh at Festivals

FRONT COVER

• Red accent colour

• Tattooed model

• Picture preview for the Main

article inside

• Logo in the top left hand

corner

• Geo sans light

• Serif fonts

• Skyline & lowline use

• Passive and sparse layout

CONTENTS

ARTICLE 1

• Times new roman

for the header of

this article

• Geo sans light for

the article

• Again using a

sparse and

passive layout

• Staying true to

the album cover

with colours and

image

ARTICLE 2

• Serval font for the

header

• Using local

tattooed people

for my images

• Geo sans light for

the font

• Black background

with white text

ARTICLE 3

PRINTING COSTS

Estimated sales only 2500

£1635.00 for 10,000

£408.75 for 2,500

HIRE RATES

Studio space rental: £100.00

Flash lighting studio kit: £90.00

Camera: £40.00

Additional lens hire: £20.00

QE indemnity insurance: £100.00

Travel: £0.00

Props: £10.00

Journalists £25.00

Photographers £35.00

Models £10.00

Subeditors £8.00

Researchers £20.00

Lighting assistant £45.00

Make up assistants £30.00

Other £9.00

Personnel Equipment

EXPENDITUREJournalists

Photographers

Models

Subeditors

Researchers

Lighting assistant

Make up assistants

Other

Studio space rental:

Flash lighting studiokit:

Camera:

Additional lens hire:

QE indemnityinsurance:

Travel:

Personnel Hours needed

Studio space rental: 17

Flash lighting studio kit: 20

Camera: 20

Additional lens hire: 0

QE indemnity insurance: 4

Travel: 0

Props: 5

Personnel Hours needed

Journalists 26

Photographers 14

Models 13

Subeditors 17

Researchers 10

Lighting assistant 6

Make up assistants 8

Other 7

Total:

£2,179

Total:

£4,750

TOTAL EXPENDITURE

Advert Type Rate

Back cover £2,000.00

Inside front £1,800.00

Inside back £1,500.00

Double page spread £3,000.00

Full page £1,800.00

Half page £950.00

Quarter page £350.00

Eighth Page £200.00

ADVERTISING RATES

ADVERTING INCOME

Back cover

Inside front

Inside back

Double page spread

Full page

Half page

Quarter page

Eighth Page

TOTAL SALES ESTIMATE

£2.00

2,500

------------

5,000

x Cover Price (£)

Estimated Sales

Sales Income (£)

TOTAL INCOME

NET PROFIT

TOTAL PROFIT = NET PROFIT – 50% FOR THE

DISTRIBUTION AND

WHOLESALERS

MY BRIEF…

You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or

genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group. ”

“

THANK YOU