THREADLESS.COMRahul NambiarMaster in Digital Marketing, Class of 2010, IE Business School

Business Overview – CrowdSourcing actually worksIts about a community thatBuilds the ProductMarkets the ProductBuys the product

What was the big Idea?

“Conduct a running on-line T-shirt design competition. Take the winning designs and print them on a limited number of shirts, as many as six new designs every week. Sell the shirts to the people who voted (and anyone else on the mailing list or who visits the site).

Target Audience and ActionCommunity TA

Young Male and Female College goers

DesignersActions

Vote for Designs Buy your favorite Tees

Life cycle of a Member

Connecting up outside the site as wellGoing Social

Leveraging Social Communities towards ecommerce

Twitter to drive traffic for Sales

User base growing at nearly 100% annually

And they are really making the $$

So, Why is threadless special? Its not just Web 2.0 More than a community Engaging and Playful Its big business $$ Quality No big investor backing!

References http://archives.chicagotribune.com/2006/

sep/10/magazine/chi-0609100319sep10 http://www.slideshare.net/MediaSauce/

crowd-sourcing-tap-into-your-customers-brainpower

http://bonfiresocialmedia.com/2009/01/22/threadless-gets-social-media/

http://www.37signals.com/svn/posts/68-7-reasons-why-threadless-rules

ContactRahul NambiarMaster in Digital Marketing, IE Business

School Web: http://rahulnambiar.com

http://twitter.com/rahulnambiar http://linkedin.com/in/rahulnambiar