Stil Guide Open House of InnovationGrafing bei München, 30.01.2009

Dr. Reinhold Rapp an impression

OPEN HOUSE O

F IN

NOVATION

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This isReinhold…

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Dr. Reinhold Rapp

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He isMANAGING DIRECTOR and FOUNDERReinhold Rapp Open House of Innovation

MANAGING DIRECTOR and FOUNDER German Economic Forum

VISITING PROFESSOR

for Relationship Marketing at

Cranfield University, School of Management

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mile stones so far …

1994

1999 20071995 2008 2009

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Key facts of his live so far…MANAGING DIRECTOR CRM Group, Munich and Helsiniki, Managing Partner EMEA

VICE PRESIDENT Target Customer Management and Head of Management- and Organisational Development, Deutsche Lufthansa AG

HEAD OF MARKETING USW Universitätsseminar der Wirtschaft, Schloss Gracht

VISITING PROFESSOR at international Business Schools in the UK, Netherlands and in Switzerland

AUTHOR and co-author of books and articles

AWARD-WINNIG lecturer and Key-note speaker

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things to know about him …

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Reinhold likes …

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THIS

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and uses them to ...

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TELL STORIES:

to explain

to motivate

to make others passionate about …

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using SMALL THINGSTO START big actions

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He knows how to create future values.

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how to get from here …

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to here …

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because he knows how to do things differently …

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He thinks that …

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in order to have influence,

you have to open yourself up

to be influenced.

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This is why he always wanted to find

a systematicway of bringing

people together.

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For companies that want to use „open innovation“ he found a way how they can effectively and systematically work in anopen environment.

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customers partners

expertsCo-workers

The ruleof 20

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It is all about…

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Strong anduseful

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and about…

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KNOWING A WAYhow to…

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CREATE

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To create value Reinhold uses …

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a 5 step innovation approach

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and methods like …

Co-Creation

InnovationCafé

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He recently worked with

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You wantto talk to him …

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Reinhold RappOpen House of Innovation

Dr. Reinhold Rapp Am Schammacher Feld 21D–85567 Grafing b. MünchenPhone +49 (0) 8092 / 86 355 - 0Fax +49 (0) 8092 / 86 355 – 53www.open-house-of-innovation.dewww.rapp.typepad.com