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THOUGHT LEADERSHIP OPPORTUNITIES HERE’S THE PERFECT OPPORTUNITY TO PRESENT YOUR BRAND AS A THOUGHT LEADER AND PARTNER TO AN AUDIENCE OF NONPROFIT PROFESSIONALS SEEKING ADVICE ON HOW THEY CAN ADD MORE VALUE TO THEIR ORGANIZATION AND FURTHER THEIR CAUSE: Announces your company name and description as the sponsor Company logo in all references MP3 is available to 3ST members online MP3 file is yours to keep and use as you like PDF of final article with your company name and logo 3ST will push out via social media channels TIP: Associating your brand with useful content will go a long way in establishing a relationship with your prospects and clients. …as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about. -Larry Weber

Third Sector Today allows marketers innovative new ways to engage a nonprofit audience

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Page 1: Third Sector Today allows marketers innovative new ways to engage a nonprofit audience

THOUGHT LEADERSHIP OPPORTUNITIES H E R E ’ S T H E P E R F E C T O P P O R T U N I T Y T O P R E S E N T Y O U R

B R A N D A S A T H O U G H T L E A D E R A N D P A R T N E R T O A N A U D I E N C E O F N O N P R O F I T P R O F E S S I O N A L S S E E K I N G

A D V I C E O N H O W T H E Y C A N A D D M O R E V A L U E T O T H E I R O R G A N I Z A T I O N A N D F U R T H E R T H E I R C A U S E :

• Announces your company name and description as the sponsor • Company logo in all references • MP3 is available to 3ST members online • MP3 file is yours to keep and use as you like • PDF of final article with your company name and logo • 3ST will push out via social media channels

TIP: Associating your brand with useful content will go a long way in establishing a relationship with your prospects and clients.

…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about. -Larry Weber

Page 2: Third Sector Today allows marketers innovative new ways to engage a nonprofit audience

THOUGH LEADERSHIP OPPORTUNITIES S U C C E S S F U L T H O U G H T L E A D E R S A P P R O A C H B L O G G I N G A S A N O P P O R T U N I T Y T O P R O V I D E T R U E V A L U E T O A N A U D I E N C E A N D

S P A R K L A R G E R C O N V E R S A T I O N S A B O U T I M P O R T A N T T H E M E S . E V E R Y S P E A K I N G E N G A G E M E N T , I N T E R V I E W, A N D P I E C E O F C O N T R I B U T E D

C O N T E N T I S A N O P P O R T U N I T Y T O M A K E Y O U R A U D I E N C E F E E L S M A R T E R .

Suggested Topics: •  Sustainability •  Fundraising •  Cause Marketing •  Boards •  Donor Management

•  Technology •  Social Media •  Policy •  Professional

Development •  Grant Writing

TIP: Don’t waste this opportunity with a lame sales pitch; use it as an opener to a dialogue. The future of marketing is leadership. -Seth Godin

Page 3: Third Sector Today allows marketers innovative new ways to engage a nonprofit audience

THOUGHT LEADERSHIP OPPORTUNITIES

1.  Our Subscribers –or- 2.  Yours

Use the newsletter to market to our subscribers or we’ll provide you the html newsletter and you can e-blast it as

a value-add, soft-touch to your existing database of prospects and clients; you’ll be providing them with useful

tips and content with your branding proudly displayed

Frequency: Weekly Ad Size: 468x90

Location: below top story, “above the fold”

T H I R D S E C T O R T O D A Y N E W S L E T T E R

TIP: Not every contact with a client/prospect should be a request or pitch. Send them something that they can use. Saying ‘hello’ doesn’t have an ROI. It’s about building relationships -Gary Vaynerchuk

Page 4: Third Sector Today allows marketers innovative new ways to engage a nonprofit audience

BANNER ADVERTISING

Nonprofits prefer to work with marketers who are interested in their mission and can bring value to them with their service.

Your Banner Ads will appear on a smartphone screen as they do on a desktop, thanks to our site’s responsive web design.

T H I R D S E C T O R T O D A Y W E B S I T E W W W. T H I R D S E C T O T O D A Y. C O M

Leaderboard 728x90

Medium

Rectangles 300x250

TIP: Mobile visits are increasing exponentially; these could be your best prospects, so be sure your ad is being seen by them! Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time. -Mitch Joel