The Secret to

Internet Marketing

That Actually Works

w w w . t h i n k B I G s i t e s . c o m

A ThinkBIG Whitepaper

MARC ARNER, Managing Partner

PJ CAMMARATA, Managing Partner

THE SECRET TO

EFFECTIVE

INTERNET

MARKETING THAT

ACTUALLY WORKS!

ACHIEVING HIGHER

“ORGANIC” RANKINGS

AND MORE PROFITABLE

“SPONSORED LINK”

LISTINGS ON THE

MAJOR SEARCH

ENGINES WILL RESULT

IN GREATER BRAND

NAME AWARENESS AND

ENHANCED PROFITS

"Leading the way in this ever changing industry has not been easy however; it has

positioned our firm well ahead of the curve and given us a tremendous advantage

over our competition in terms of customer satisfaction and retention."

Managing Partner, Marc Arner

"We are extremely proud of what we have been able to accomplish for our clients

as well as the opportunity we have created for our many agents, employees,

partners and affiliates around the world with this cutting edge service."

Managing Partner, PJ Cammarata

The Inside Scoop

For many years Corporate America has trusted and relied

upon scores of so-called “SEO & PPC Experts” to help them

manage and improve their search engine rankings and PPC

return on investment. However, most have achieved marginal

success at best. This white paper, will conclusively

demonstrate that most Internet Marketing experts around the

world have performed, and continue to perform, ineffective,

time consuming and costly strategies that simply DO NOT

work! They trap their clients into multi-year contracts,

convincing them that a high “organic” search engine ranking

for their website/s could take well over a year to achieve.

And on the PPC side, they will often “plug and play & walk

away” depending solely on their software to get the job done

which is often a recipe for sponsored link disaster. While the

trusting client waits for tangible results, their budget often

runs dry and their patience wears thin. The reality is that

roughly 95% of these clients will never achieve effective

Internet Marketing results. For “Organic” SEO results,

success begins with a high, page 1 ranking on the major

search engines such as: Google™, Yahoo®, MSN®, etc…

focusing on the proper keywords that will yield the best

conversion ratio. For PPC Bid Mgt results, success begins

with clearly understanding the client’s business model and

target audience and then formulating that knowledge into a

campaign that yields a higher ROI based on the same or

lower monthly spend.

The reality is that

roughly 95% of

these clients will

never achieve

effective Internet

Marketing results.

SEO and PPC Services in Demand – The Market

SEO or Search Engine Optimization relates to “Organic Listings” while PPC relates to

“Sponsored Links”. A most effective internet marketing campaign will incorporate a good mix

of solid SEO along with proven, results driven PPC Bid Management. Every company that is

seeking to grow will need expert advice and management regarding both services and

ThinkBIG delivers at a very high level. Achieving solid, measurable results in these two areas

for most organizations has often been just out of reach for many reasons. This creates great

need and urgency for website owners to find a company that not only talks a good game but

delivers extraordinary results as well. The bottom line is that regardless of whether the client

prefers either one or both strategies to work in concert, ThinkBIG offers world-class,

innovative and proven techniques that simply get the job done in a fraction of the time of its

competition while maintaining a very competitive and cost effective pricing structure. In 2008

Google generated roughly $25B in Sponsored Link advertising revenue. The market is

obviously ripe and yielding fruit consistently. Every company wants to be more visible, to

rank higher than others, to overshadow its competitors, to be seen as a leader in its space, to

flat out, simply make more money than their competition. Internet Marketing is growing at a

rapid pace while most other marketing mediums are suffering. Internet Marketing forecasts are

strong and the industry is expected to enjoy steady growth throughout the foreseeable future.

Experts say that the market itself is still in its infancy with nowhere to go but up! The internet

may just be “THE” most important advertising medium the world has ever seen!

This creates great need and urgency for website owners

to find a company that not only talks a good game but

delivers extraordinary results as well..

The Significance of Google and How You Can Capitalize On It

Google is the “Big Dog”. They control almost 80% of

the search engine market while all other search engines

combined share the remaining 20%. If your website

appears on Google’s page 1, you’ve arrived. There are

only 10 Organic listings and up to 11 PPC results on

page 1 so every company that is vying for a particular

keyword phrase is competing for that small and most

sought after piece of real estate in the internet

marketing world. Both our SEO & PPC strategies are

geared to increasing client presence and visibility on

Google. A strong presence on MSN, Yahoo and AOL

are nice but nothing compares to Google. Our SEO

“Organic” strategy is based on a unique formula

created by ThinkBIG Managing Partner, Marc Arner.

This formula consists of 3 major components: Key

Word Analysis, On Page Search Engine Optimization

and Strategic Inbound Linking. The theory behind this

technique is driven by the fact that Google craves these

components and these components ONLY – Relevant,

keyword rich, consistent and current content in

addition to high quality inbound links - Period! We

feed the monster what it craves in the proper doses, we

satisfy its appetite and it generally responds favorably -

we deliver extraordinary, stable results within 3 to 6

months.

Both our SEO & PPC

strategies are geared to

increasing client

presence and visibility

on Google.

The Significance of Google and How You Can Capitalize On It

Continued…

Our objective for SEO “Organic” clients is to get them

highly ranked naturally and do it quicker and at a more

affordable price than the industry norm. A client whose

website arrives on Google’s page 1 “organically” will

be perceived as a leading authority in their industry

and is also likely to experience greater web traffic

which results in increased sales, revenue and profits.

Our PPC Bid Management team meets with 4 Google

team members each week to stay close to the ever

migrating, consistent changes Google introduces on a

regular basis. This means we always have our hand on

the pulse of this living, breathing industry and the

information we act upon comes straight from the

horse’s mouth which serves to keep us forever one step

ahead of our competition! Our objective for PPC

clients is to keep them highly visible while reducing

their monthly spend and increasing their ROI (Return

on Investment).

Our objective for SEO

“Organic” clients is to

get them highly ranked

naturally and do it

quicker and at a more

affordable price than the

industry norm.

The TBS Proprietary Formula –Our Unfair Advantage

This is where the rubber meets the road. Whether it’s SEO or PPC, ThinkBIG enjoys an

unfair advantage over our competition which puts our clients in a very enviable position.

SEO – We combine the 3 major components listed above to create a very powerful

propulsion mechanism that moves our client’s websites upward on the search engines.

95% of our clients reach page 1 “Organic” status within 90 days and within 180 days they

can expect to be stabilized and anchored in those high positions.

1. The Keyword Analysis (KEI) - The first step in our SEO “Organic” strategy is the

foundation of any successful internet marketing campaign. A first rate keyword

analysis will help us determine which keyword phrase/s will bring the best results

for a particular client. The client and ThinkBIG will then come to a joint decision

regarding which keyword phrases to target based on expected traffic, ROI and

ranking feasibility. With the proper keywords in place, clients can expect quicker

than normal rankings and most importantly a high conversion rate which is usually

synonymous with greater sales numbers.

2. The On Page SEO – Relates to our internal process of preparing a website to be

more easily searched and indexed by Google. This often means making changes to

a website to make it more search engine friendly. We insure that the keywords we

are targeting are prominently displayed throughout the website so as Google’s

robots and spiders crawl the site from time to time in search of relevancy, they will

value the site more highly and therefore begin moving it forward in their search

results. This high level On Page SEO strategy will also encompass making any

corrections and repairs needed on the site to minimize any and all obstacles (Ex:

improper meta and title tags, broken pages and links etc…) that may hinder a high

ranking result.

The TBS Proprietary Formula –Our Unfair Advantage

Continued…

3. Strategic Inbound Linking (Our Network) – “Link Juice/Pass Through Ratio” –

This is the single most important component in Google’s Algorithm (fancy math

formula) which determines where a website appears within the “Organic” search

results. This component of our strategy is designed to increase the perceived value

of a client’s website in the eyes of Google. We control/own a worldwide network of

highly rated blogs, websites and social bookmark profiles that will steer or point

high quality inbound links to the client’s website every month. This is our “Unfair

Advantage”, as it relates to SEO. The function of our network, is to hyperlink or

point the chosen keyword phrases to the client’s website in an effort to consistently

deliver high quality, essential one way links. A high quality link is viewed

favorably by Google as a “vote” and or “endorsement” of the client’s website. This

is referred to throughout the industry as “Passing Link Juice”. Our team of

professional writers will consistently write new, relevant content in our in house

blogs and social bookmarks that relate to the clients business and industry. Often

referred to as Blog and Social Marketing, this activity goes to the heart of feeding

Google & the others what they crave – Relevant, keyword rich, consistent and

current content about the subject matter the client seeks to be recognized for. These

blog articles and social bookmarks will contain the chosen keyword phrases which

are hyperlinked either back to the client’s main website and or dispersed throughout

other social internet mediums in an effort to create a diversified yet powerful and

consistent “buzz” about the client’s website..

Superior Ranking Results and Customer Service

SEO

Our unique SEO methodology has shown unprecedented results, reaching Google’s page 1

for most clients within 90 days. We can expect high organic rankings to fully stabilize

within 3 to 6 months. This type of result outperforms most competitors by at least 2 to 1

yet our pricing is very affordable.

PPC

Here we also enjoy an “Unfair Advantage” - Our world-class PPC Bid Mgt strategy is

designed to reduce a client’s monthly expenditure on Google and the other search engines

for Sponsored Link advertising while increasing its ROI. We meet with 4 Google team

members each week. We use state of the art proprietary software but our focus is on 60%

human intervention which is where most of our competitors fall short. We manage the

campaign in a granular fashion to be sure that the clients ads are in the right position/s,

visible at the optimum times, taking advantage of which cities, states, regions are ringing

the register best for the client because at the end of the day, it is all about Conversion Ratio

and ROI. This granular attention to detail has allowed ThinkBIG to enjoy a 95% client

retention rate for PPC Bid Mgt. Our pricing is on a Flat Fee basis rather than on a

percentage of the client’s monthly spend. So unlike most of our competitors we are not

motivated to increase the clients spending in fact, it’s quite the opposite. We are always

striving to reduce the client’s monthly spend which is why the client is usually very happy

with our process. Our Mgt fees are very affordable for smaller campaigns. For companies

with a more aggressive approach these fees will rise accordingly but remain very

competitive. Our customer service is top rated. Each client is put on either a weekly or

monthly set schedule to discuss the intricacies of the campaign to insure that we are

always working efficiently toward achieving optimum success.

The Facts While 85% of all new website visitors find the product

or service they are looking for through the use of a

search engine such as Google™, only 3 to 5% of all

websites are properly optimized to take advantage of

the awesome power of the search engines. Most

websites are as effective a marketing tool as having a

billboard on the moon because no one can find them

using the major search engines. A website is generally

created to increase profits and productivity, yet few

sites enjoy this result. When using a search engine,

people expect to find what they’re looking for on the

first or second page mostly within the organic listings.

Hence, if your company’s website is not listed on page

one of a major search engine organically and or you do

not have a results oriented PPC Bid Mgt campaign in

place, you truly have no chance and should not expect

to compete in today’s global Internet Market.

A website is

generally created to

increase profits and

productivity, yet

few sites enjoy this

result.

Solution

Properly and efficiently harnessing the power of the

“Internet” is the most effective way to increase website

visibility and search engine ranking. Using ThinkBig’s

(www.thinkBIGsites.com) proprietary SEO and or PPC Bid

Management methodologies, clients are now realizing

unprecedented results within their internet marketing

campaigns on the major search engines, especially Google™.

What’s more, they are seeing “Organic” page one results

generally within 90 days and stabilized within 3 to 6

months. Those that engage our PPC Bid Mgt Strategies are

achieving high ROI & more cost effective spending within 1-

2 months of starting our program. Of course, those clients

who engage ThinkBIG for both strategies are enjoying

significant results in the form of greater web traffic, sales,

revenues and profits. These unique, world-class processes

developed by TBS management deliver staggering,

indisputable proven results. While most SEO/PPC firms are

still toiling away with antiquated techniques that will take

forever to deliver tangible results, if at all, TBS is single-

handedly revolutionizing the multi-billion dollar Internet

marketing industry! The fact that TBS is the leading expert,

pioneering the newest strategies and techniques available in

the internet marketing arena means that our clients are also

clearly ahead of the curve and well ahead of their

competition.

…those clients

who engage

ThinkBIG for

both strategies are

enjoying

significant results

in the form of

greater web

traffic, sales,

revenues and

profits.

Proven SEO Results

Clients that have engaged TBS for “Organic SEO” have enjoyed unprecedented search

engine ranking results – Here is a small example snapshot of those results:

Party Supply Company

www.partypro.com

Moved to Page 1 of Google in less than 90 days

Keyword phrases: “party supplies” & “party supply”

Web Conferencing Company

www.meetingbridge.com

Moved to Google’s Page 1 within 45 days

Keyword phrases: “webinar” & “webinars”

Proven SEO Results

Telecom Auditing Firm

www.nmamaps.com

Moved to Google’s Page 1 in under 40 days

Keyword phrases: “telecom audits” & “telecom audit”

Online Check Sales Company

www.carouselchecks.com

Moved to Google’s Page 1 within 3 months

Keyword phrases: “photo checks” & “checks”

Record Storage and Management Company

www.recordnations.com

Moved to Google’s Page 1 first position within 1 month

Keyword phrase: “record scanning”

Proven SEO Results

Nation’s Leader in Colloidal Silver Products

www.purestcolloids.com

Moved to Google’s Page 1 in 35 days

Keyword phrase: “colloidal silver”

Answering Service Company

www.mapcommunications.com

Moved to Google’s Page 1 in under 1 month

Keyword phrases: “answering service” &

“answering services”

Conclusion There is simply no better way to get your company

noticed and highly ranked either “organically” or as a

“Sponsored Link” on the major search engines than by

employing ThinkBIG’s proven techniques and

strategies. When these two distinct strategies are

working in concert, the results are generally well above

industry norms. Better website visibility and good old

fashioned brand name awareness is the best, most sure

fired way to increase online sales, revenues and profits

available today! Typical SEO and PPC strategies are

often antiquated and largely ineffective. By engaging

the internet marketing experts at ThinkBigSites.com,

you can and will put your company well ahead of your

competition and well ahead of the overall search

engine marketing curve.

Better website

visibility and good

old fashioned brand

name awareness is

the best, most sure

fired way to increase

online sales,

revenues and profits

available

ThinkBIG Clients Are Talking

ThinkBIGsites.com Inc. (TBS) was founded by Marc Arner and PJ Cammarata who

recognized they could clearly fill a niche in a very lucrative and enormous market serving

the thousands of clients confused and dissatisfied with the results of typical Internet

Marketing strategies. TBS has a very diverse clientele spanning all industries that are now

better able to take full advantage of the internet as it is quickly becoming the most popular

and effective marketing and advertising medium in the world today.

Using some of the sharpest minds in the internet marketing sector, TBS has developed

extremely unique, world class processes in search engine optimization SEO and PPC that are

unprecedented and light years ahead of its competition. TBS is a privately owned company

with Headquarters in New York and Arizona with regional offices throughout the world.

Over the years TBS’s co-founders have gained a reputation for providing clients with

unparalleled customer service along with an extremely high level of invaluable Internet

Marketing industry expertise.

TBS has developed extremely unique, world class processes in

search engine optimization SEO and PPC

that are unprecedented and light years

ahead of its competition.

ThinkBIG Clients Are Talking

“Our company competes in the highly competitive area of legal

marketing. Thanks to Think BIG's system we have seen a

significant jump in our ranking on both Google and MSN.

Based on these results, I firmly believe that thinkBIGsites.com

offers a solid product that produces quantifiable results.”

Nate Robinson - An Attorney For You

“Think Big has literally done what they said they would do, which is

refreshing to say the least in today’s business environment. I applaud

their efforts and look forward to a long and lucrative relationship.

Because of the solid SEO results they’ve delivered, I now use

ThinkBIG for my PPC campaigns as well with excellent results. If

needed, I will also act as a reference for the Think Big team.”

Frank Key, President - Purest Colloids, Inc.

200 Broadhollow Road, Suite 207 • Melville, New York 11747

Phone (888) 300-1496 Fax (480) 522-3500 www.thinkBIGsites.com

In the News

Website Optimization Firm Creates More Website Traffic

PR NEWSWIRE Posted: 2007-07-05 10:16:10

NEW YORK, July 5 /PRNewswire/ -- ThinkBIGSites.com has taken the orthodox SEO market and turned it on its proverbial head. In fact, Think Big has its so-called competition scratching their collective head trying to figure out what they're doing. Most SEO companies are using typical SEO methods that take a year or more to help a client achieve high search engine rankings. Think Big is a website optimization firm on the leading edge using new Web 2.0 techniques such as social networking, blog marketing, video blogging and strategic inbound linking which is literally showing many of their client's high search engine rankings within just 90 days. The end result of this unique strategy is clearly more website traffic and visibility, but that's just the tip of an enormous iceberg. Think Big cannot be bunched in with all the SEO firms out there because they are by no means a typical SEO firm. What they are doing however, is clearly leading the pack in this new era of Web 2.0 internet marketing, web advertising and brand name recognition and awareness. They are on the cutting edge of a brand new genre where expert internet marketing and brand name enhancement just so happen to culminate in their clients websites being quickly noticed by the search engines. This unique strategy of internet marketing often results in unprecedented, very high and very quick search engine ranking results for clients. Any company with a website that wants to increase business and recognition is always looking for new strategies to generate more website traffic which in turn will create more visibility, sales, revenues and profits. What's more is that Think Big's approach has been getting clients highly ranked on the major search engines organically as opposed to the client paying Google , Yahoo and or MSN for that lofty status. A high organic listing has been proven through multiple studies to be more effective and beneficial than paying the search engines for a sponsored link position using a pay per click methodology. In fact, a recent Penn State study showed that the eyes of over 80% of those involved in the research gravitated to an organic listing first while only 6% chose to click first on a sponsored link. Another important benefit of a highly ranked organic listing is that the consumer tends to perceive those companies listed organically as being the leading authorities in their market space which of course is invaluable and highly sought after by any company in a growth mode. The bottom line is that a good website optimization firm like ThinkBigSites.com will not only create more website traffic for your organization but they will also help you to brand your company as the leader in your industry.

In the News

In the News

Search Engine Optimization Firm Develops New Methodology

NEW YORK, July 3, 2008 /PRNewswire/ -- Everyone wants to create more web traffic, but finding a very progressive and forward thinking search engine optimization firm that is fast, dependable and affordable is not an easy task. Simply put, most SEO firms are still using antiquated methods that no longer work to get clients highly ranked.

ThinkBIGsites.com (http://www.thinkbigsites.com/) based in NY, WA and AZ is on the cutting edge of a newer and more effective Search Engine Marketing strategy that is comprised of four powerful components, 1) Search Engine Optimization 2) Strategic Inbound Linking 3) Blog Marketing and 4) Social Networking. ThinkBIG's co-founder and Managing Partner, Marc Arner has formulated a unique and valuable understanding ofhow the various search engines such as Google, Yahoo & MSN respond to various social networking/Inbound linking strategies. The architect of this proven strategy, Mr. Arner has developed a state of the art, leading edge internet marketing process that is routinely getting 95% of clients a page 1 organic ranking on the major engines within 90 days. This proprietary method has its roots firmly planted in Web 2.0 using corporate blog marketing, strategic inbound linking and social networking strategies that are now gaining a great deal of popularity around the world. When asked about this technique, Marc Arner said, "Most SEO firms are experts in one, two or even three areas of internet marketing, but very few if any have a deep understanding of how all the important components that make up a solid Internet Marketing campaign should be seamlessly woven together in sync. It's that broad level of understanding that really separates ThinkBIG from the pack."

In the News

Search Engine Optimization Firm Develops New Methodology

Continued…

"Many organizations of various size and scope throughout industry have struggled for years trying to figure out how the search engines operate, what criteria is used to rank websites and most difficult of all, how to get a website highly ranked 'organically' on the major search engines such as Google. ThinkBIGsites.com has mastered this technique and is now one of the fastest growing Internet Marketing companies in the world with revenues increasing at a staggering rate of 20% per month," said Managing Partner PJ Cammarata.

Web 2.0 or the "humanization of the internet" has changed everything when it comes to Internet Marketing. With the advent of blog marketing, video blogging and social networking in general, an entirely new industry has emerged lead by many new popular, social media websites such as: YouTube, My Space, Facebook, Craigslist, StumbleUpon, Digg, LinkedIn and Wikipedia to name just a few.

Unlike in years past, website owners around the world can now rest easy knowing that there are knowledgeable experts in the Internet Marketing field such as ThinkBIGsites.com who can help them with all of their web related needs especially the most formidable of which is increasing their online visibility via the major search engines. Creating value in a website, putting it front and center so that potential customers can find you within seconds has forever changed the way the world does business.