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The Truth About What
Customers Really Want
By onlinemoneyblueprint.com
© onlinemoneyblueprint.com 1
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Copyright © 2014
All rights reserved. No part of this book may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, scanning, or otherwise, without the
prior written permission of the publisher.
Disclaimer
All the material contained in this book is provided for educational and
informational purposes only. No responsibility can be taken for any results
or outcomes resulting from the use of this material.
While every attempt has been made to provide information that is both
accurate and effective, the author does not assume any responsibility for
the accuracy or use/misuse of this information.
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Most businesses fail for one simple reason.
They are more focused on what they want than what the customers want. They focus almost
exclusively on their revenues, their credentials and other things that won’t help them make
more money.
What do customers want?
Customers want results
Not credentials, not expertise, but results.
Those help but think about it. Who would you rather have if you could choose? A guy with
great credentials who doesn’t get you results or a guy with low credentials who gets you the
results you want?
Anyone would choose the person with less impressive credentials who gets them results. If
you can’t yet prove that you can get someone great results through testimonials or proof
that you have yourself then you are going to need to give someone a big promise of results
and a great guarantee so that you can start getting some testimonials.
Then you are going to have to deliver on your promise with an excellent product. People
want you to solve their problem. They don’t want to hear constant longwinded stories about
you and how cool you are.
Tons of business owners go that route and customers leave their business because they
are forgetting a hugely important fundamental of success in business.
Customers care about what you can do for them, not how cool you think you are. Throwing
in stories occasionally is fine and makes things more personable but if you do it too much
people get put off by it.
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It’s Starts With the Customer’s Wants and Needs
Success in business always starts from the same foundation no matter what market you
are in. It starts with the customer’s wants and needs.
For example, if you are in the Golf market then your customers are going to want to lower
their golf score, improve their driving distance, improve their putting and many other things.
You can specifically target any one of these needs and drill down to a specific niche. Your
conversions will be much higher since you aren’t being general and telling people things
like “I’ll make you a better golfer”.
You will be speaking to their specific needs and desires. If you were in the putting niche for
example, your message could be something like “how to become a world class putter in 30
days or less.”
So, you would want to give them content and products that help deliver that result for them.
So next time you are designing something for your business such as a product or content
ask yourself the following. “What do our customers want more than anything else?” And
then go and give it to them. They will thank you for it.
Photo By: Betsy Weber
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If you enjoyed this report then you will also enjoy our free 7 day course that teaches you how to build a profitable blog from scratch starting today.
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