Collaborative economy 100 inspiring start-ups and online initiatives

Based on sharing, homble branding, taking responsibility, and consumer-to-consumer trust

In this current transition period the old business values are transforming into new values

Profit Possession Money Market Take Growth Produce Reticent Advertise

Benefit Sharing Happiness Society Give Meaningful footprint Serve Sincere Converse

Old values New values

“Traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities – is transforming business, consumerism, and the way we live.”

Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption

Collaborative economy 3 systems

Product service systems

Redistribution markets

Collaborative lifestyles

Source: What’s Mine Is Yours: The Rise of Collaborative Consumption

we share, we reuse, we lend, we recycle, we collaborate, we give, we network, we fund, we swap, we co-op, we care, we service, we contribute, we trust

Top 5 rational benefits

Financial: saves me money 1

3

4

5

2 Environmental: is good for the

environment

Lifestyle: provides me flexibility

Lifestyle: is practical

Trial Source: Campbell Mithun

Top 5 emotional benefits

Generosity: I can help myself and others

Source: Campbell Mithun

1

3

4

5

2 Community: makes me feel like I am a valued part of the community

Lifestyle: makes me feel smart

Lifestyle: makes me feel more responsible

Cultural: feel part of a larger cultural movement

Appeal of the sharing economy

Generation X 31%

24%

15%

Millennials

Boomers

Source: Campbell Mithun

Provide a platform •  Co-ideate •  Co-fund •  Co-build •  Co-distribute •  Co-market •  Co-sell •  Co-revenue share

Company as a service •  Rent •  Subscribe

Motivate a marketplace •  Resell •  Co-op •  Swap •  Lend •  Gift

1 3

2

Collaborative economy

Market-place

Service

Products

The collaborative economy value chain

Source: Altimeter

“The tightly linked nature of any economy, but especially the Network Economy's ultraconnected constitution, makes it behave ecologically. The fate of individual organizations is not dependent entirely on their own merits, but also on the fate of their neighbors, their allies, their competitors, and, of course, on that of the immediate environment.”

4/27/14

11

Kevin Kelly - Wired

4/27/14

12

Watch the video: http://www.youtube.com/watch?v=lUtnas5ScSE

Food

Koopeenkoe.nl

Agora

madaga

510fruits

Beyond eggs

Thuisafgehaald.nl

foodzie

feastly

Kitchensurfing

eatwith

foodcycle

wholeshare

Watch the video: https://www.youtube.com/watch?v=vRVnmYbYXrQ#t=97

shopwell

catercow

Fashion

Leaseajeans - mudjeans

betabrand

kuyichi

swapaholics

clothingswap

thredup

bbags

swapstyle

theclothingexchange

99dresses

Children

rentoys

babyplays

Swap.com

kiple

rentatoy

Finance & sponsorship

1%club

lendingclub

lendahand

kickstarter

goteo

ulule

flattr

getitdone

sellaband

geldvoorelkaar

fundingcircle

verkami

zopa

pifworld

clinkle

thincats

prosper

Transport

zipcar

drivemycar

citycarclub

zimride

nuride

communauto

tamyca

getaround

bicing

bixi

bcycle

spinlister

snappcar

flightcar

getmyboat

spride

relayrides

parkatmyhouse

hubber

flinc

parkshare

goget

smartservice

sidecar

uber

greenriders

lyft

parkingpanda

ridepal

Leisure, work & living

couchsurfing

airbnb

fortravel

behomm

9flats.com

housetrip

kodesk

dogvacay

borrowmydog

fon

3d hubs

Freecycle.org

zaarly

ourgoods

actioncommuniterre

wepatch

landshare

3space

shareeable

snapgoods

neighborgoods

honestbuildings

meetup

streetbank

yerdle

exec

taskrabbit

bondsy

antengo

quishare

ideo

duolingo

liveondemand

Inge Keizer Email: inge.keizer@yabber.nl Twitter: @ingejk

March 18, 2012