Embed Size (px)
DESCRIPTION
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Citation preview
The Role of Social Media & Natural Buzz: Why Online Conversations Matter
Christine B. Whittemore Natural Beauty Summit AmericaMay 2012
Image credit: Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising – Flickr.com
Why a Brand Should Monitor the Web…
And participate in online discussions
What has changed in the marketplace?
From messages to online conversations
“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews ofother shoppers.
Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.”
You must become part of the conversation!
Changing Marketplace
Conflict!
“We live in a world designed by men, but intended for women.”
People vs. Organizations
Real, Human,
IndividualsVs.
Inauthentic, faceless, behind a corporate wall
Connections & Communities
Vs. Hierarchy
Relationships Vs. Transactions
Social Vs. Traditional
Simple Marketing Now LLC – http://SimpleMarketingNow.comAugust 2011
Imagehttp://contentmarketingtoday.com/2010/08/12/content-marketing-converts-even-the-toughest-business-buyers/
How Social Media Fits In
Image Source: John Jantsch/Duct Tape Marketing
Simple Marketing Now LLC – http://SimpleMarketingNow.comAugust 2011
Image Credit: Hohensalzburg Fortress in Salzburg http://www.flickr.com/photos/heatheronhertravels/5684679675/
From:
To:
Image Credit: Café Du Monde on flickr.com http://www.flickr.com/photos/suecline/2355861748/
Online Conversations in Action
L’Oreal: Dermablend
Social Media & Natural Buzz •Listen as never before•Learn
– Fans, followers, subscribers & customers
• Interact•Be part of online conversations
– ZMOT
Make your brand come alive!
To Learn More…
Christine B. Whittemore Chief Simplifier - Simple Marketing Now LLC
– [email protected]– Tel: 973-283-2424– @cbwhittemore
• Blogs– Flooring The Consumer – Content Talks Business– Social Flooring Index
