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A breakthrough process for accelerated innovation from Peter Fisk at GeniusWorks
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THE INNOVATION LABTHE INNOVATION LAB
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THE FUTURE SPACEIMPACTDESIGNIMPACT
1. Future mapping
CreateThink LearnStretchExplore
2. Parallel worlds
3. Market insights3. Market insights
4. Future scenarios
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5. Creative ideation
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THE DESIGN STUDIO
IMPACTIMPACT
1. Context framing
EvaluateShape FuseCreateFrameFUTURE
2. Disruptive creation
3. Idea fusion3. Idea fusion
4. Concept shaping
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5. Practical evaluation
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THE IMPACT ZONEIMPACT EvolveDeliver LaunchDefineDevelop
1. Develop the solution
DESIGNFUTURE
2. Value propositions
3. Market entry3. Market entry
4. Delivery horizons
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5. Spinning the vortex
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THE FUTURE SPACE:
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Creatively exploring patterns, parallels and
possibilities ...
THE FUTURE SPACEIMPACTDESIGNIMPACT
1. Future mapping
CreateThink LearnStretchExplore
2. Parallel worlds
3. Market insights3. Market insights
4. Future scenarios
theGeniusWorks.com
5. Creative ideation
theGeniusWorks.com
THE FUTURE SPACE
VIRGIN GALACTIC
STRETCHING YOUR VISION
DOING WHAT NOBODY ELSE HAS DONE
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THE FUTURE SPACE
ZAHA HADID
UNLIMITED IMAGINATION
INSPIRED BY THE WORLD AROUND HER
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THE FUTURE SPACE
DAVE STEWART, ROCKSTAR
CHIEF IDEAS OFFICER, NOKIA
MORE INSIGHTFUL, MORE RADICAL
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IMPACT CreateThink LearnStretchExplore
THE FUTURE SPACE EXAMPLE FUTURE TOOLS:
1. Future mapping
TREND TRACKING, SCENARIO PLANNING,
FUTURE RADAR, WHITESPACE SCANNING ...
2. Parallel worlds
3. Market insights3. Market insights
4. Future scenarios
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5. Creative ideation
IMPACT CreateThink LearnStretchExplore
THE FUTURE SPACE EXAMPLE FUTURE TOOLS:
1. Future mapping
PARALLEL WORLDS, EXTREME USERS,
LEARNING FROM OTHER MARKETS/SECTORS
2. Parallel worlds
3. Market insights3. Market insights
4. Future scenarios
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5. Creative ideation
IMPACT CreateThink LearnStretchExplore
THE FUTURE SPACE EXAMPLE FUTURE TOOLS:
1. Future mapping
DEEP DIVES, IMMERSION, OBSERVATION ,
ENERGISER PYRAMIDS, CONTEXT FRAMES
2. Parallel worlds
3. Market insights3. Market insights
4. Future scenarios
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5. Creative ideation
THE FUTURE SPACE
ELON MUSK
TESLA : ZERO CARBON, FAST AND SEXY
RESOLVING THE PARADOX
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THE FUTURE SPACE
EL BULLI
THE BEST RESTAURANT IN THE WORLD
GASTRONOMY FROM THE CHEMISTRY LAB
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THE FUTURE SPACE
UMPQUA BANK
DESIGNED BY STARBUCKS AND GAP
LEARNING FROM PARALLEL WORLDS
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THE DESIGN STUDIO:
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Designing concepts that are g g pcollaborative, connected
and compelling ...
THE DESIGN STUDIO
IMPACTIMPACT
1. Context framing
EvaluateShape FuseCreateFrameFUTURE
2. Disruptive creation
3. Idea fusion3. Idea fusion
4. Concept shaping
theGeniusWorks.com
5. Practical evaluation
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THE DESIGN STUDIO
RATAN TATA
GIVING PEOPLE EXTREME CHALLENGES
HOW COULD WE MAKE A CAR FOR $2000?
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THE DESIGN STUDIO
PHILIPPE STARCK
REJECTING EVERY CONVENTION
DREAMING OF NEW FUNCTIONS AND FORMS
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THE DESIGN STUDIO
NIKLAS ZENNSTROM
SKYPE/PAYPAL ENTREPRENEUR
CONNNECTING DIFFERENT IDEAS TOGETHER
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IMPACT EvolveDeliver LaunchDefineDevelop IMPACT EvaluateShape FuseCreateFrame
THE DESIGN STUDIOEXAMPLE DESIGN TOOLS:
OPENING UP IDEA GENERATION
1. Context framing
OPENING UP ... IDEA GENERATION,
RULE BREAKING, CONCEPT BUILDING ...
2. Disruptive creation
3. Idea fusion3. Idea fusion
4. Evolutionary design
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5. Concept evaluation
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IMPACT EvolveDeliver LaunchDefineDevelop IMPACT EvaluateShape FuseCreateFrame
THE DESIGN STUDIOEXAMPLE DESIGN TOOLS:
CONCEPT SHAPING RADICAL POSITIONING
1. Context framing
CONCEPT SHAPING, RADICAL POSITIONING,
EXPERIENCE MAPPING, VISUALISING ...
2. Disruptive creation
3. Idea fusion3. Idea fusion
4. Evolutionary design
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5. Concept evaluation
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IMPACT EvolveDeliver LaunchDefineDevelop IMPACT EvaluateShape FuseCreateFrame
THE DESIGN STUDIOEXAMPLE DESIGN TOOLS:
CLOSING DOWN IDEA FUSION SHAPING
1. Accelerated delivery1. Context framing
CLOSING DOWN ... IDEA FUSION, SHAPING,
CONCEPT EVALUATION, TEAM ENGAGEMENT
2. Value propositions
3. High impact entry
2. Disruptive creation
3. Idea fusion3. High impact entry
4. Delivery horizons
3. Idea fusion
4. Evolutionary design
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5. Managing the vortex5. Concept evaluation
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THE DESIGN STUDIO
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THE DESIGN STUDIO
HONDA ASIMOHONDA ASIMO
MAKING IDEAS TANGIBLE
ENGAGING PEOPLE IN YOUR DREAMSENGAGING PEOPLE IN YOUR DREAMS
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THE DESIGN STUDIO
THREADLESS
USER-GENERATED, USER-SELECTED,USER GENERATED, USER SELECTED,
PREMIUM T-SHIRTS, COOL COMPANY ...
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THE IMPACT ZONE:
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Accelerating the bestAccelerating the best commercial ideas to customersand reshaping the markets ...
THE IMPACT ZONEIMPACT EvolveDeliver LaunchDefineDevelop
1. Develop the solution
DESIGNFUTURE
2. Value propositions
3. Market entry3. Market entry
4. Delivery horizons
theGeniusWorks.com
5. Spinning the vortex
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THE IMPACT ZONE
JOHN MAEDA
DIGITAL ARTIST, RADICAL INNOVATOR
... AND SIMPLICITY
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THE IMPACT ZONE
REID HOFFMAN
THE COMMERCIAL POWER OF NETWORKS
THE NEXT PHASE OF SOCIAL MEDIA
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THE IMPACT ZONE
SHIGERU MIYAMOTO
CHIEF DESIGNER, NINTENDO
ALWAYS DREAMING, BUT STAYING REAL
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IMPACT EvolveDeliver LaunchDefineDevelop
THE IMPACT ZONEEXAMPLE IMPACT TOOLS:
FUTURE VISIONS VALUE PROPOSITIONS
1. Accelerated delivery
FUTURE VISIONS, VALUE PROPOSITIONS,
STORYTELLING, EXPERIENCE DESIGN ...
2. Value propositions
3. High impact entry3. High impact entry
4. Delivery horizons
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5. Managing the vortex
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IMPACT EvolveDeliver LaunchDefineDevelop
THE IMPACT ZONEEXAMPLE IMPACT TOOLS:
ACCELERATION MAPS MARKET VORTEX
1. Accelerated delivery
ACCELERATION MAPS, MARKET VORTEX,
HORIZON PLANNING, VIRAL CATALYSTS ...
2. Value propositions
3. High impact entry3. High impact entry
4. Delivery horizons
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5. Managing the vortex
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IMPACT EvolveDeliver LaunchDefineDevelop
THE IMPACT ZONE
1. Accelerated deliveryEXAMPLE IMPACT TOOLS:
MAKING IT HAPPEN, KEEPING IT ALIVE,
2. Value propositions
3. High impact entry
SHAPING, PERFORMING, AND EVOLVING ...
3. High impact entry
4. Delivery horizons
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5. Managing the vortex
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THE IMPACT ZONE
P&G SENSE + CONNECT
DOUBLED MARKET VALUE
CONSUMER-CENTRED, RADICAL AND REAL
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LEGO CLICK
FROM PRODUCT TO PHOTO SHARING
FROM CONSUMERS TO COMMUNITIES ...
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THE IMPACT ZONE
NOT FORGETTING APPLENOT FORGETTING APPLE ...
TRANSFORMING MARKET MODELS
MAKING PEOPLE’S LIVES BETTER... MAKING PEOPLE’S LIVES BETTER
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THE INNOVATION LAB
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