The Importance of Your Logo Design

Why is Your Logo Important?o Your logo will be used throughout your company, including

letter heads, pens, signage, banners and of course your website

o Your logo will be the first identity potential prospects see, and therefore they will judge your entire mentality and offerings based upon it

o Your logo will become recognisable by customer, and it will make them feel comfortable and reassure them they are receiving a service they know and trust

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What Makes a Great Logo?o A great logo must convey some information about your business, this could be the

services you offer, your core purpose or the values your business is built upon

o For your logo to be great it must sit well within your industry. For example, technology companies often use angular edges to convey speed

o Your logo must be designed with your target market in mind. Therefore you should ensure that your shapes, colours and typography should be considered

o Much like a new advertising campaign, new data or a new website your logo should lead to a return on investment. This could be a greater number of sales, or improved brand identity

o A logo should be future proof. This means that it can be used at future events and throughout the expansion of your company

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How Can Urban Media Help?

As highlighted within previous slides your logo design and web design go hand in hand. So, if

you’re considering redesigning your logo, website or both then contact a company who

can do both by calling Urban Media Salisbury on 01722440371 or visiting http://bit.ly/1s4YH3e.

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A Look at Our WorkAs one of the UK’s leading 4x4 vehicle hire providers 4x4 Vehicle Hire needed a website that represented their brands identity, converted visitors and was scalable as the company grew.

Urban Media’s web design and web development team developed a comprehensive understanding of their goals and built a website that would aid them in achieving them.

Take a look at 4x4 Vehicle Hire’s website for yourself or contact Urban Media Salisbury today.

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