The future of daily deals

What to expect in 2012

Where startups could still fit in

@ThomasBCN

2007

“Group buying” : Where we stand?

1999 2004

2009-2011 Growth, UA

Investment/fundraising

Aggregators 1000+ clones

…

“Group buying” : Where we stand?

2007 1999 2004

?

“Group buying” : Where we stand?

Many fierce competitors Customer Awareness User Adquisition Costs Database churn Intern HR/Management Slower growth … peak? Lower Email opening rates Consumer loyalty Groupon stock value?

2012: market maturity?

+ Investors ask for ROI

Tougher conditions

Internationalisation

Offer Expansion

Concentration

Abandon & closures “1/3 de los clones de Groupon han cerrado o han sido adqueridos” BrainSins Blog, Sept 2011 “It’s really easy to get into the daily deals’ market… but it’s not easy to run a daily deals’ site, Mary Song, CEO of travel discount site Yuupon

2011-2012 : Already happening

High quality deals SoLoMo Social Local Mobile - Apps

Timing Digitalization

Monetization

Trends & Ideas to survive:

Features

Verticalize Niche markets

Communities Regional Thematics Hubs

Trends & Ideas to survive:

Differentiation

Loyalty/Retention

Business intelligence Segmentation

Behaviourial targeting Customization

Gamification!

Trends & Ideas to survive:

Differentiation

Real group buying

crowdsourcing meets Ecommerce Push VS Demand-oriented business models

Startup disruption

= +

New concepts! Daily deals provider? Second market? Good cause? Social Commerce Networks? Labels?

Startup disruption!

Add your awesome idea here!

Thanks!

Contact @ThomasBCN http://linkd.in/thomas-bcn or Now at the (Web)bar!

Inspirations & Thx @Peib de Yunait Vrisson de Liveshoppinghub Ogomogo Reyes de TicToc …