The Evolution of Web 3.0

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Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.

Text of The Evolution of Web 3.0

  • The Evolution Of Web 3.0 Marta Strickland Nov 1, 2007 2007, Organic, Inc. All Rights Reserved. 1
  • buzz buzz What is Web 3.0? buzz buzz bu buzz zz People can not agree upon buzz the name the definition the existence Once the point ohs come out, theres no stopping them. What the heck. I say we should start Web 4.0 Sonja Hyde-Moyer, SHM Project Just as 'dot com' is the term for the first era of the Web, and 'web 2.0' the second, there will be a new term that bubbles up at the right time to describe the next era Richard MacManus, ReadWriteWeb The Semantic Web (or Web 3.0) promises to organize the worlds information in a dramatically more logical way than Google can ever achieve with their current engine design. Marc Fawzi, Evolving Trends Web 2.0 is a marketing term, and I think you've just invented Web 3.0 Eric Schmidt, CEO of Google If Web 2.0 was so hot, how about Web 3.0? This has been a recurrent theme of would-be meme-engineers who want to position their startup as the next big thing. Tim OReilly, OReilly Radar 3
  • The Theory of Biological Evolution In the beginning the world was full of genetic code this code formed into vessels of information the basic unit of biological information was known as: the gene the gene could store, duplicate, and transmit data with duplication came interpretation and mutation with mutation came specialization genes better suited for certain tasks begun to work together beneficial partnerships led to the first organisms 5
  • The Theory of Cultural Evolution On an ongoing basis the world is full of loose ideas ideas that propagate from one mind to another tunes, catch phrases, beliefs, fads, earworms, technology, art, etc. the basic unit of cultural information is known as: the meme groups of memes form together into memeplexes that form the basis of beliefs, social eras, etc. word of mouth, syndication, feedback, and social groups all have a role in the spreading of memes the internet is the great big meme-machine 6
  • Survival of the Fittest Only the best make it some memes are a flash in the pan some memes never even get so far as a flash some, however, change the fabric of our internet culture 7
  • The Greater Good Tool + Tool = Better Tool Javascript & XML (AJAX) Yahoo! & Flickr Google & YouTube Who will buy out who? 8
  • Web 1.0 the web as an information portal information exclusivity, be the first to own the content dividing the world wide web into usable directories everyone has their personal own little corner in the cyberspace lacks: - context - interaction - scalability 10
  • Web 2.0 the web as a platform focus on the power of the community to create and validate the power of a seemingly freer form of organization (tags) setting up hooks for future integration (RSS, API) lacks: - personalization - true portability - interoperability 11
  • The Evolution to Web 2.0 Web 1.0 Web 2.0 the mostly read only web the wildly read-write web 45 million global users (1996) 1 billion+ global users (2006) focused on companies focused on communities home pages blogs owning content sharing content Britannica Online Wikipedia HTML, portals XML, RSS web forms web applications directories (taxonomy) tagging (quot;folksonomyquot;) Netscape Google pages views cost per click advertising word of mouth 12
  • Introducing Web 3.0 What could it mean? How will our information be organized? Will we still do the surfing or will the machine surf for us? Will the web look the same for me as it does for everyone else? What technology will become commonplace? Obsolete? 13
  • The Semantic Web (The Next Big Thing?) The Semantic Web is a web of data. HTML describes documents, while RDF describes things. Why talk about a page in terms of style and links, when you know a book has chapters and a CD has tracks? CHALLENGES - Human error and system abuse - Selfishness, why take the time to teach the machine how to teach me? OPPORTUNITIES - Those young people love their RSS feeds - Data portability and sharing standards are so 2008 - If we were all so selfish, Web 2.0 would have never worked (etc Wikipedia) BOTTOMLINE (why we should care) Its not just for academics anymore. People will use the tools they find most useful. Where the people are, advertisers must follow. 14
  • Web 3.0 Meme Map THE SEMANTIC WEB ARTIFICIAL INTELLIGENCE Changing the web into a language that Extracting meaning from the way people can be read and categorized by the interact with the web system rather than humans PERSONALIZATION MOBILITY Contextualizing the web based on the Everything, everywhere, all the time people using it 15
  • Imagine How will we search in Web 3.0? semantic web makes search engines smarter specialized search will reign bring me everything on ___________ will change to bring me everything on __________ considering that it is a ___________ the context is me search engines understand who you are, what youve been doing, and where youd like to go next contextual advertising becomes more engaging 17
  • Search 3.0 Who is on the forefront? Google : lot of tools under its belt including universal search, user search history, google base, and google gadgets Twine : Semantic Web, natural language and machine learning to make information and relationships smarter Swicki : community built search portals Powerset : the nuances of natural language 19
  • Imagine How will we socialize in Web 3.0? social search results come to replace profile pages semantic web enables digital collections of all things you (photos, videos, blogs, etc.) every interaction you make gets dumped into your digital lifestream, not just what you write, but what you read to what you rate Twitter tweets meet the Facebook news feed online purchase behavior turns users into brand advocates 20
  • Social Networks & Blogging 3.0 Who is on the forefront? Wink : people focused search engine that scans social networks, blogs, etc Twitter : the king of the microblog FOAF (friend of a friend) : my life in RDF, platform for sharing information about people and their connections to each other Googles OpenSocial : bringing social networks together via useful applications Facebooks Beacon : turning users into brand advocates 22
  • Imagine How will we entertain ourselves in Web 3.0? from anywhere anytime smartphones and alternative computer devices (game consoles, watches, kiosks, tabletops) bring mobile web to the forefront build your own content channels TV goes social, build and send content to your friends recommended media based on your history and preferences advertisers sponsor exclusive content 23