#SMX #12C1 @dr_pete

(or) Why We’re All Basically Hosed, 2016 Edition

DR. PETE’S GUIDE TO THE CHANGING GOOGLE SERPS

#SMX #12C1 @dr_pete

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Now with 17% more keyword stuffing!

BIGGER TITLE TAGS

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+17%

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<TITLE> Tag: Lake Michigan Lodging | Glen Arbor Accommodations | The Homestead | The Homestead

34 characters…………..

#SMX #12C1 @dr_pete

<TITLE> Tag: Lake Michigan Lodging | Glen Arbor Accommodations | The Homestead | The Homestead

34 characters…………..

#SMX #12C1 @dr_pete

<TITLE> Tag: PIT Flights: Find Pittsburgh Intl. Airport Flights, Flight Status Information & Airlines | Expedia

77 characters………………………………………...

#SMX #12C1 @dr_pete

55% of cut titles >= 63+2 characters 91% of cut titles >= 57+2 characters 95% of cut titles >= 55+2 characters 99% of cut titles >= 48+2 characters

TL;DR? Shoot for <60 characters

#SMX #12C1 @dr_pete

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Because “Miscellaneous” just sounded boring

SOME CRAZY S**T!

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New motto: “33% more ads = 33% more fun!”

FOUR ADS ON TOP

#SMX #12C1 @dr_pete

#SMX #12C1 @dr_pete

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Ad CTRs up, CPCs stable, impressions down

#SMX #12C1 @dr_pete

Let’s not ruin this one for everyone else

THE QUEST FOR #0

#SMX #12C1 @dr_pete

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#0 #1

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“According to Moz…”

#SMX #12C1 @dr_pete

Book your panic now at early-bird rates!

WHAT’S COMING?

#SMX #12C1 @dr_pete

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LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX